Bennett Maxwell is the Founder and Chairman of Dirty Dough, one of the fastest-growing restaurant concepts in the US with 70 locations and another couple hundred in development.

In this episode, we get to hear how Bennett’s authentic reaction to a lawsuit that could have taken the business out instead created brand buzz, helped build his tribe, and added to the company's growth. 

We dive into the idea of instilling your personal mission into your company, how listening to a team member's interactions with a customer changed the meaning of this brand's name, and how color choices can directly affect business success.

That and so much more in this delightful conversation with Dirty Dough’s Founder, stuffed with gooey insights.