In this insightful episode of the Dirty Living Podcast, host Jason Meese is joined by digital marketing expert Jordan Arsenault. With years of experience in the field, Jordan discusses her journey into digital marketing, emphasizing the importance of both data-driven and relationship-based strategies. She shares her evolution from studying public relations in college to becoming a leader in digital marketing, highlighting her passion for analytics and customer impact.
The conversation covers the rapid growth and transformation of digital marketing over the past decade, acknowledging its vital role in modern business strategies. Jason and Jordan explore the complexities of sales and marketing alignment, emphasizing that a strong foundation in sales is crucial for effective marketing. Jordan advocates for a careful balance between adopting shiny new marketing trends and mastering fundamental business strategies.
Key topics include the differentiation between targeting clicks versus leads, the necessity of authenticity in sales, and the transformative power of technology in tracking and optimizing business performance. Jordan also touches on the concept of convenience versus quality, suggesting that businesses need to find the right balance to build trust and foster customer loyalty.
Jordan concludes by offering practical advice for business owners and sales professionals, highlighting the importance of defining marketing goals and nurturing leads. Throughout the episode, she stresses the value of empathy and understanding customer needs in achieving successful marketing outcomes.
Listeners can reach out to Jordan for consulting through her personal email for more tailored advice and insights, reflecting her commitment to continuous learning and improvement in the digital marketing landscape.
