After a break for the holidays, Disasterpieces returns with a look at the debut* album of indie** pop trio AJR. Formed of the brothers Adam, Jack and Ryan Metzger, AJR is the brainchild (as well as literal children) of architect-turned-music entrepreneur Laurie Marvald, who served as the manager of her sons' band from its inception right up until last year.
To foster dreams of stardom, the living room of their parents' Manhattan apartment was turned into a home recording studio, where they recorded the albums Born and Bred and Venture, both released in 2010 on their own label LARJ (Laurie/Adam/Ryan/Jack) Productions. After little traction, the band wiped the albums from the internet and rebranded in 2013 with their "debut" single "I'm Ready", which became a completely grassroots hit after they tagged 80 celebrities in a tweet and Sia insisted someone should sign them. Wanting to keep their indie cred intact, the boys refused the offer of a major label contract, instead begrudgingly signing a marketing deal with Colombia Records with ex-labelhead Steve Greenberg joining Laurie as co-manager.
Taking its name from the room where it happened, the subject of today's episode Living Room was AJR's bona fide announcement into the pop sphere, breathlessly spanning everything from The Beach Boys to Skrillex to The Beach Boys to Skrillex to The Beach Boys. Despite huge success in the States, their preppy American-ness has failed to translate into sales across the pond; we hope this episode cements their status as a non-transatlantic phenomenon.