A recent report by Action IQ says the majority of brands are massively overrating their customer experience performance when compared to consumers.

This is big as a greater emphasis is being placed in digital marketing on creating positive and engaging customer experiences.

The report says, "Such a substantial gap between what businesses perceive and what their customers describe indicates organizations across industries are not investing enough resources into the people, processes and technologies required to provide superior customer experience."

Also in this episode:

• Instagram adds new feature with Stories
• Social media benchmark report released
• 9 best practices for CTAs

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