Don't get discouraged. Mastering SEO is a hard thing to do. There is so much competition for top-of-the-results placement. But, you also know there are ways to standout. Among those, is making sure your website content is updated and making Google Business Profile is updated are two of the easiest suggestions.

But, because SEO placement ebbs and flows, one day you're high on the results, say in that 0, 1 or 2 position. Then, the next week, you're out of those spots. It happens.

Then of course the question you ask is why did that happen?

In this episode, we'll go over what the problem(s) may be or how to fix them.

Plus:

• YouTube publishes Culture & Trends report
• LinkedIn enhancing engagement options

Be sure to subscribe to blog: https://nicholasdettmann.blogspot.com/

Hootsuite has released a report that has several key findings, including what people are doing on specific social media platforms and teenagers still engage with Facebook.

Data says the Facebook/Meta added 2.8 million additional teenagers since the start of the year, which kind of goes against the perception that the platform is skewing toward the older population.

What else was in this report?

Also in this episode ...

• Understanding email in post Mail Privacy Protection.
• LinkedIn reports growth, record engagement.

Subscribe to blog: https://nicholasdettmann.blogspot.com/

Music source: melodyloops.com

Social media is taking a shift toward the old days. Instagram announced it is providing Favorites and Following option with users' news feeds, which goes away from the often-controversial algorithm method.

In the early days of social media, back in the early- to mid-2000s, news feeds were organized in chronological order based on when your friends posted.

Also in this episode:

• TikTok leads the way in Q1 2022.
• LinkedIn updating Campaign Manager experience

Subscribe to blog: https://nicholasdettmann.blogspot.com/

Music source: melodyloops.com

Rolling out slowly is a new Google Business Profile verification label. The "label" will highlight businesses they've been verified by Google as an actual business and how recently it was verified. 

The purpose of this, according to Google, is build trust from users searching for businesses on their platform. They want to provide assurance to customers the business listing they're about to click on is real.

How do you make sure you're verified by Google?

Also in this episode:

• What's trending on Twitter?
• TikTok publishes rising trends report

Subscribe to blog: https://nicholasdettmann.blogspot.com/

Well, we've known for a while about the fading and eventual disappearance of third-party cookies. Now, Google has announced its plans to filter out Universal Analytics or GA-3 by mid-2023.

In a blog post, Google announced, "All standard Universal Analytics properties will stop processing new hits on July 1, 2023."

What will that mean going forward?

Also in this episode:

• Google plans to overhaul ad tracking.
• Assessing the Vicinity update and its local impact.
• Questions, answers about IG stories.

Subscribe to blog: https://nicholasdettmann.blogspot.com/

A recent report by Action IQ says the majority of brands are massively overrating their customer experience performance when compared to consumers.

This is big as a greater emphasis is being placed in digital marketing on creating positive and engaging customer experiences.

The report says, "Such a substantial gap between what businesses perceive and what their customers describe indicates organizations across industries are not investing enough resources into the people, processes and technologies required to provide superior customer experience."

Also in this episode:

• Instagram adds new feature with Stories
• Social media benchmark report released
• 9 best practices for CTAs

Subscribe to blog: https://nicholasdettmann.blogspot.com/

With all the recent changes to online privacy and mail privacy protection, a greater emphasis is going to be needed on engagement on the web, especially within emails.

One of the key engagements that marketers will need to put more emphasis on is click rates or clicks on calls-to-action (CTA).

So, how do you say the right things in an email to improve your CTA metrics?

This episode will cover that. It'll also cover:

• Digital insights to know for 2022.
• How important are local reviews for business success?

Subscribe to blog: https://nicholasdettmann.blogspot.com/

This year, 2022, will be the 30th anniversary of the first short message service, or text message. The date was Dec. 3, 1992. Neil Papworth, from his desktop computer sent a SMS or commonly known as a text message. The message? "Merry Christmas."
Text messaging has come a long way since then. So much so that as 2022 arrives, text messaging can be a key marketing tool as digital marketing, and ways to communicate and engage with consumers continues to evolve.

Statistics have shown that 98% of all text messages are opened, and 95% of SMS messages are opened and responded to within three minutes of being delivered.

When taking those statistics and comparing them to emails, the difference is more than noticeable. Email open rates are, on average, in the neighborhood of 15-25%. And, with the latest changes in privacy and privacy protection, email open rates will be harder to measure.

Also in this episode:

• Google confirms local search update
• What social media users want in 2022

Subscribe to blog: https://nicholasdettmann.blogspot.com/

It's almost 2022. That means it's time to take a look at what 2022 might have in store for social media marketers.

Among those tips is Sprout Social's recently released guide: "Unlock Social Media Success in 2022." What does it say?

Plus:

• Instagram makes tweak to links within Stories
• Guide to social media holidays
• Tips on social media ROI

Subscribe to newsletter at https://nicholasdettmann.blogspot.com/

It's November. Yikes! Where did the year go? In less than two months, we'll be welcoming 2022. With that, a new year of challenges and opportunities. What will social media marketing look like in 2022? While we don't know the exact answer, it doesn't hurt to make some predictions and Hootsuite recently made its attempt to do so.

Also in this episode:

• TikTok settles class action lawsuit.
• Understanding the digital audience.
• Digital marketing tips for small businesses.

Be sure to subscribe to https://nicholasdettmann.blogspot.com/