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Facebook announced Nov. 2 it plans get rid of its Face Recognition system and will delete more than a billion users' facial recognition templates. Face recognition is used to analyze the photos and videos users are in on Facebook, such as a profile picture and photos and videos that a user has been tagged in, to make a unique number for a user.
Why the change?
Instagram has rolled out a major change that is a big win for marketers looking to generate website leads from the platform.
Also covered:
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At some point within the next two years, third-party cookies will be eliminated. The change is expected to hinder marketing campaigns, specifically understanding metrics such as key performance indicators, or KPIs, and return on investments, or ROIs.
Third-party cookies are tracking mechanisms that help marketers understand a user's profile on a website that's placed by an outside program.
How do we get ready? Start now!
Also in this episode, what are the trends after about one month since Apple's iOS 15 update, which includes the Mail Privacy Protection feature?
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