At some point within the next two years, third-party cookies will be eliminated. The change is expected to hinder marketing campaigns, specifically understanding metrics such as key performance indicators, or KPIs, and return on investments, or ROIs.

Third-party cookies are tracking mechanisms that help marketers understand a user's profile on a website that's placed by an outside program.

How do we get ready? Start now!

Also in this episode, what are the trends after about one month since Apple's iOS 15 update, which includes the Mail Privacy Protection feature?

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