Well, we've known for a while about the fading and eventual disappearance of third-party cookies. Now, Google has announced its plans to filter out Universal Analytics or GA-3 by mid-2023.

In a blog post, Google announced, "All standard Universal Analytics properties will stop processing new hits on July 1, 2023."

What will that mean going forward?

Also in this episode:

• Google plans to overhaul ad tracking.
• Assessing the Vicinity update and its local impact.
• Questions, answers about IG stories.

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