In this insightful episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Lorraine Ball—entrepreneur, author, speaker, and host of More than a Few Words. With decades of experience in corporate marketing, running her own agency, and now teaching the next generation of business owners, Lorraine is a powerhouse when it comes to understanding marketing trends and how to leverage them effectively.

Lorraine reveals the evolution of SEO (Search Engine Optimization) and why traditional keyword-based strategies are no longer enough. She introduces the concept of Search Everywhere Optimization (SEO 2.0), a shift coined by marketing expert Neil Patel, which encompasses social search, AI-driven large language models (LLMs), and evolving digital algorithms.

If you’re still relying solely on Google for visibility, you’re missing out on huge opportunities to be found by your ideal audience.Throughout this episode, Lorraine breaks down practical, scalable strategies for entrepreneurs and small business owners who want to increase visibility and grow their brand without getting overwhelmed.

You’ll learn:

✅ How search has shifted from traditional SEO to an omni-channel approach, incorporating social media, LLMs (ChatGPT, Perplexity, Google’s Notebook LM), and more.

✅ Why social media platforms are moving toward a “zero-click” model—and how you should adjust your content strategy to maximize engagement.

✅ How to drive traffic to your website the right way and build an email list that converts.

✅ The key to successful content marketing—where to post, what to prioritize, and how to create long-term value.

✅ Why you should start planning your exit strategy from Day 1 (whether you sell your business or not).

✅ The power of outsourcing—when and how to delegate tasks so you can focus on scaling your business.

✅ The importance of building a business that runs without you, so you have freedom, flexibility, and long-term sustainability.Lorraine’s wisdom isn’t just about theory—it’s about real, practical application. She shares her own journey from corporate America to launching, scaling, and eventually selling her marketing agency after 19 years. Her advice on entrepreneurial mindset, leadership, and the balance between strategy and execution is pure gold for anyone looking to build a thriving, profitable business.If you’ve ever felt overwhelmed by digital marketing trends, this episode is your guide to cutting through the noise and taking action where it matters most.

🔗 Connect with Charisse Walker at charissewalker.com for speaking and coaching opportunities.

🔗 Connect with Lorraine Ball:Website & Podcast: MoreThanAFewWords.comLinkedIn: Lorraine Ball

🎧 Tune in, take notes, and start optimizing your business for success!

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