What is copywriting… and why can it make or break your business?

In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with marketing strategist and copywriter Rachel Allen (Bolt From The Blue Copywriting) to break down how powerful messaging drives sales, builds trust, and attracts the right clients — even if you are not “creative.”

Rachel shares her incredible origin story — from graduating into the 2008 recession, working a 5 a.m. warehouse shift, and flying to Hong Kong with only $200… to accidentally discovering copywriting and building a thriving business that helps entrepreneurs turn words into revenue.

You will learn:

• What copywriting actually is (and why most businesses get it wrong)
• How to hook attention and stop the scroll
• Why AI will NOT replace great copywriters
• The difference between persuasion vs. manipulation in marketing
• Email marketing mistakes that land you in spam
• Why human connection is becoming MORE important in marketing
• How mompreneurs can simplify messaging and gain clarity
• The real opportunity cost of doing everything yourself
• Marketing trends that are replacing automated content

If you have ever struggled to explain what you do, attract ideal clients, or get consistent sales — this episode will change how you think about marketing forever.

👉 Your business does not have a traffic problem.

👉 It has a messaging problem.

And today we fix that.

👩‍💻 Connect With Rachel Allen

Bolt From The Blue Copywriting📧 [email protected]

🌐 https://boltfromthebluecopywriting.com

💼 LinkedIn: Rachel Allen (Bolt From The Blue Copywriting)

Rachel specializes in marketing strategy, launch copy, email marketing, branding messaging, and conversion-focused content that turns ideas into income.

🎧 Connect With Charisse Walker

Host of Unbreakable Mompreneurs Podcastwww.charissewalker.com

Instagram:  ⁨@charissewalkerrealtor⁩  @charissewalker1

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In this powerful episode of Unbreakable Mompreneurs, Charisse Walker sits down with certified high-performance coach and serial entrepreneur Shilpi Zalani to talk about what it really takes to move from corporate burnout to entrepreneurial freedom.

Shilpi’s journey is anything but ordinary. Born in India, raised in Malaysia, and coming from a culturally conservative background where women were primarily expected to be homemakers, she became the first woman in her extended family to earn a degree and build a career. After moving to the United States on a dependent visa and temporarily losing her ability to work, she experienced what it felt like to lose independence and identity. She fought her way back, earned her graduate degree, and built a successful corporate career in IT.

Then motherhood changed everything.

When her young daughter once said, “Mama, I miss you. Why do you have to work?” it became a turning point. Shilpi realized she did not want to choose between career success and being present for her family. She took a leap of faith and started her first business.

Over the next several years, Shilpi built and sold multiple six-figure businesses, including an after-school program that became the top in its area, a staffing franchise, and later an online cookie business. Each venture taught her lessons about courage, alignment, resilience, and reinvention.

Today, through her program From 9 to Thrive, Shilpi helps ambitious working moms transition from traditional careers into purposeful entrepreneurship without sacrificing their well-being. Her mission is simple: build businesses that fit your life instead of running it.

In this conversation, Charisse and Shilpi unpack:

• The mindset shift required to move from employee to entrepreneur
• Why courage matters more than clarity in the beginning
• How to start before you feel fully ready
• The truth about burnout, mom guilt, and societal pressure
• Why alignment is critical when choosing your next business
• The importance of accountability and mentorship

Shilpi emphasizes that 80 percent of success is mindset and 20 percent is skills. Many women wait for perfect clarity before taking action, but clarity actually comes through action. Even small daily steps can create massive long-term transformation.

They also dive into motherhood — the emotional tug-of-war between ambition and presence, the pressure to be everything to everyone, and the reality that fulfillment looks different for every woman. Whether you are a working mom, a stay-at-home mom, or somewhere in between, the message is clear: you cannot pour from an empty cup. Growth and fulfillment matter.

If you have been feeling stuck in a nine-to-five, questioning your next move, or dreaming of building something of your own, this episode is your reminder that you are not stuck. You can pivot. You can build. You can thrive.

Connect with Charisse Walker:

Instagram: @charissewalker1

charissewalker.com

Connect with Shilpi Zalani:

Instagram: @ShilpiZalani

website: ShilpiZalani.com to book a free strategy session and learn more about her upcoming coaching programs.

Unbreakable Mompreneurs, it is time to thrive.

Do you feel stuck making decisions, even when you know you need to move forward?

Are you overwhelmed by options, information, or fear of getting it wrong?In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Cheryl Strauss Einhorn, creator of the AREA Method, to unpack why so many high-achieving women struggle with decision paralysis and how to break free from it.

Drawing from her background in investigative journalism and decades of research, Cheryl explains how cognitive biases, analysis paralysis, and information overload keep entrepreneurs, leaders, and parents stuck. She shares a practical, structured decision-making framework that helps people confidently navigate complex personal and professional choices.

This conversation goes beyond business. Cheryl and Charisse explore decision-making in motherhood, leadership, career pivots, and even how artificial intelligence is shaping the way we think, evaluate information, and choose our path forward.

In this episode, you will learn:

✅ Why decision paralysis happens and how to move through it

✅ The difference between gathering information and avoiding action

✅ How the AREA Method helps simplify complex, high-stakes decisions

✅ Why doing your own thinking matters more than ever in the age of AI

✅ How to teach better decision-making skills to your children

✅ Why clarity comes from process, not perfection

If you are a mompreneur wearing multiple hats and feeling stuck between options, this episode will help you regain confidence, trust your judgment, and take the next right step forward.

About the GuestCheryl Strauss Einhorn is the creator of the AREA Method, a decision-making system designed to help people solve complex problems with confidence. Her work is rooted in years of investigative journalism, where she examined high-stakes decisions across business, education, and social impact. She has transformed those investigative techniques into a practical framework used by leaders, entrepreneurs, and organizations worldwide to make smarter, more strategic choices.

🔗 Learn more at areamethod.com

About the Host

Charisse Walker coaches on business, relationships, and real estate. If you are interested in one of those topics, please reach out. 🔗 Learn more at charissewalker.com

🎙️ Subscribe to Unbreakable Mompreneurs for conversations about business, relationships, motherhood, mindset, and creating a life you truly want.

Are you using your personal credit to fund your business without realizing the long-term damage? In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with corporate credit expert Sue Schuster to expose why most entrepreneurs are unknowingly destroying their personal credit—and how to fix it.Sue explains how to separate business and personal finances, build real corporate credit using your EIN, and access funding without personal guarantees. This is essential for business owners, real estate investors, coaches, and mompreneurs who want to scale without risking their homes, cars, or financial future.If you want to grow your business, protect your credit score, and unlock smarter funding strategies, this episode is a must-watch.

Contact Charisse Walker: for coaching in Business, Relationships, and Real Estate/Lending

charissewalker.com

Contact Sue Schuster:

https://biz-fi.io/sue-schuster-partner

What does it take to go from homeless as a teen to having your name and likeness sent to the moon—and then turning that resilience into a framework that helps entrepreneurs scale ethically?In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Jennifer Gligoric, certified business coach, crisis intervention consultant, and the Minister of Equity and Resources for the world’s first digital nation, Asgardia. Jennifer shares a powerful story of overcoming extreme poverty, then breaks down the practical systems that help service-based business owners grow without becoming overwhelmed or “salesy.”You will learn:✅ Why every business needs a clear Purpose + Promise (and how it becomes your marketing message)✅ The 4 core areas every service-based business must master (lead generation, conversion, fulfillment, and retention/referrals)✅ How to choose the right KPIs (and why “blind numbers” do not help)✅ How to sell without feeling pushy: ask better questions, educate, and create a positive experienceThe mindset shifts from doer → CEO → shareholder so you can scale without burning outJennifer also shares her approach to boundaries, scheduling, and motherhood—plus the fastest way to get actionable clarity when you feel stuck.✅ Free business tools + mentoring community (Jennifer’s link):https://www.skool.com/clinicmaster-impact-freedom-6061About the HostCharisse Walker is the host of Unbreakable Mompreneurs and author of Flipping the Iceberg. She is a multi-business entrepreneur in real estate, business, and relationships. She is passionate about helping women build businesses while navigating real life—motherhood, relationships, healing, and personal growth. This channel is where entrepreneurship meets resilience, so you can create the life you want by believing, setting your mind to it, and doing the work.Contact Charisse Walker:Real Estate (eXp Realty) | Chalker Properties Group [email protected] Loan Officer | Morty (NMLS #2118149)Website: chalkerhomes.com or unbreakablemompreneurs.comEmail: [email protected]: 801-882-7296Instagram/YouTube: @charissewalker1About Jennifer GligoricJennifer Gligoric is a certified business coach and fractional consultant specializing in crisis intervention, systems, and ethical entrepreneurship for service-based businesses and clinic owners. She also serves in Asgardia’s government cabinet, and in March 2025 her name, bio, and likeness reached the moon as part of Asgardia’s national assets.

Are you feeling stuck in your business or questioning your self-worth as a leader, mother, or entrepreneur?

In this powerful episode of Unbreakable Mompreneurs, Charisse Walker sits down with Brittany Hopkins-Switlick—author, yoga educator, business owner, and mom—to explore how ego, self-doubt, and inner criticism quietly shape our decisions in business, relationships, and motherhood.

Brittany shares transformative insights from her book Dancing with Our Selves, including how the Drama Triangle (Victim, Rescuer, Persecutor) shows up in everyday life—and how to shift into the Empowerment Dynamic (Creator, Coach, Challenger) to lead with clarity and confidence.

This conversation is especially for women who:

- Feel overwhelmed wearing all the hats in business

- Struggle with “shoulds,” self-criticism, or perfectionism

- Want to lead, parent, and live with more self-trust

- Are ready to stop letting the ego run the show

You will learn:

- How self-worth and posture (yes, posture) impact confidence- Why curiosity is more powerful than “should”

- Simple tools to interrupt reactive patterns

- How to move from self-judgment to empowered leadership

- Why compassion—not control—is the key to growth

This episode bridges entrepreneurship, motherhood, emotional resilience, and personal growth—and reminds you that you are not broken, you are becoming.

🔗 Connect with Brittany Hopkins-Switlick:Website & Book: https://www.brittanyhopkins.com

Book: Dancing with Our Selves: A Practical Guide to Harness the Ego and Live on Purpose

Instagram: @brittany.hopkins.switlick

🔗 Connect with Charisse Walker:Website: https://www.charissewalker.com

Podcast: Unbreakable Mompreneurs

Book: Flipping the Iceberg

If you keep attracting the same kind of partner, or you keep ending up in the same painful relationship cycle, this episode will shift how you see dating forever.

In this episode, Charisse Walker and dating and relationship coach, Bern Mendez, delve into the complexities of relationships and personal healing. They discuss the impact of past traumas on current relationships, the importance of self-awareness, and the journey towards emotional healing. Bern shares insights on attachment styles, the significance of self-soothing, and the role of intuition in dating. The conversation also touches on the challenges single women face in dating and the importance of investing in personal growth to foster healthier relationships.

They also discuss why “trust your gut” can actually keep you stuck when your nervous system is still wired for inconsistency, trauma bonding, and familiar patterns. We talk about the real reason healthy love can feel “boring,” why chemistry can be misleading, and how attachment styles (anxious vs avoidant) can silently drive your choices before you even realize you are choosing.

This is a must-watch if you are:

- Divorced and dating again

- A single mom trying not to repeat the same mistake

- Attracting emotionally unavailable partners

- Stuck in on-and-off relationships or situationships

- Ready to heal, rewire, and choose love from clarity instead of survival

In this episode, you will learn:

✅ How trauma patterns shape attraction

✅ What “nervous system hijacking” looks like in dating

✅ Why inconsistency creates obsession (intermittent reinforcement)

✅ The truth about intuition vs triggers

✅ How to slow down and choose better partners with confidence

Free resource from Bern:Visit bern mendez.com (quiz + videos + application to work with him)If this episode helped you, please LIKE, SUBSCRIBE, and SHARE it with a friend who needs to hear it.

Connect with your host, Charisse Walker

Charisse Walker is the host of Unbreakable Mompreneurs and the author of Flipping the Iceberg. She helps women navigate life transitions with clarity and strength, in business, relationships, and beyond.

🌐 Website: www.charissewalker.com

📲 Social: instagram: @charissewalker1

If you are creating podcast episodes but you have no idea who your listeners are — or how to turn downloads into real business growth — this episode is for you.

In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Nathalie Doremieux, podcast monetization strategist and co-creator of Podcast Lead Flow, to unpack how podcasters can ethically turn engaged listeners into conversations, leads, and long-term clients — without more content, ads, or burnout.

Nathalie brings over a decade of experience working behind the scenes of 300+ online programs and memberships, where she noticed a common frustration: podcasts were building authority and trust, but rarely guiding listeners into meaningful next steps.

That is where her work now lives.

She helps podcast hosts and guests design simple, human-centered monetization paths that transform episodes into business results, while preserving what makes podcasting powerful in the first place: connection.

In this episode, you will learn:

• Why most podcasts do not convert into clients (and how to fix it)
• How AI can be used thoughtfully to personalize listener experiences
• What separates successful memberships from those that fizzle out
• Why one clear call-to-action matters more than more download
• How to turn podcast episodes into lead-generating assets

Nathalie’s approach blends podcast strategy, audience psychology, and smart automation (AI used intentionally, not lazily). Expect clarity, practical examples, and a focus on what actually works after someone hits play — plus a light French accent and zero bro-marketing.

🔗 Connect with Nathalie and try Podcast Lead Flow:👉 https://podcastleadflow.com/Charisse

🔗 Connect with Charisse Walker

https://www.unbreakablemompreneurs.com

www.instagram.com/charissewalker1

Are you attracting the same kind of partner over and over again, even when they look different on the outside? In this episode of Unbreakable Mompreneurs, host Charisse Walker sits down with Chaya Garcia (LMSW), relationship expert and creator of Epic Love Expert, to talk about why so many women end up dating “projects,” why relationships fall apart, and how healing yourself first changes everything.

Chaya breaks down subconscious attraction using a powerful “wound shape and puzzle piece” analogy: you do not attract what you want, you attract what matches what is unhealed.

Together, Charisse and Chaya discuss codependency, inner child wounds, self-honesty, and what it actually looks like to build a stable, safe, healthy relationship.In this episode, you will learn:

✅ Why high-achieving women still attract unhealthy relationship patterns

✅ How your inner child drives subconscious attraction and partner selection

✅ How to identify your dating pattern by reviewing past breakups

✅ Why “fighting for love” is often a red flag, not devotion

✅ When it is time to walk away (especially before marriage)

✅ Why investing in yourself now is far cheaper than divorce later

✅ How to model healthy love for your children and break generational cycles

Chaya also shares hard-earned insight on mental health, support systems, and why you should not leave an unhealthy relationship alone. This conversation is honest, direct, and rooted in the belief that you are 100 percent lovable, even while you are healing.

Connect with Chaya Garcia:

Instagram:

@EpicLoveExpertFree consultation: connectwithchaya.com

About the Host:

Charisse Walker is the host of Unbreakable Mompreneurs, a podcast dedicated to empowering women to build resilient businesses, strong families, and fulfilling lives. She is a real estate entrepreneur, author of Flipping the Iceberg, speaker, and coach who helps individuals uncover what lies beneath the surface so they can create lasting success in business, relationships, and life. Through honest conversations and practical wisdom, Charisse equips mothers to thrive without sacrificing what matters most.

Connect with Charisse:

Instagram: @4charissewalker 

www.unbreakablemompreneurs.com

Jeanne Omlor went from deep debt and zero savings to building a $1M business in 17 months at 92 percent profit, and she did it as a solo parent of two using organic marketing (no ads, no endless networking). In this episode of Unbreakable Mompreneurs, host Charisse Walker breaks down the real, unfiltered steps behind that transformation, including what Jeanne did first, what did not work, and what finally “clicked.”

Jeanne shares how she stopped relying on hustle-heavy networking, moved her business online, and had 900 conversations in eight weeks to uncover what her audience truly needed. She explains why she refuses to discount, do “beta offers,” or coach for free, and how charging full price from day one helped her clients show up seriously and get results faster. You will also hear why she believes LinkedIn is the strongest platform right now for high-achieving professionals, and how she scaled one platform at a time (Facebook → LinkedIn → Instagram) instead of trying to do everything at once.

This is also a powerful mompreneur conversation: Jeanne opens up about the reality of building while raising kids, what discipline looked like behind the scenes, how she protected her energy to avoid burnout, and the advice she would give a brand-new mother sitting next to her on a park bench: build something for yourself, too. If you want practical, step-by-step guidance on finding clients organically, building momentum, and creating a business that supports your family (without losing yourself), this episode is for you.

In this episode, you will learn:

• The first steps Jeanne took to get clients online without ads

• Why 900 conversations produced clarity (and only a few immediate clients)

• How she created a simple organic client-getting system that scaled fast

• Why “no discounts, no betas” became a core principle in her business

• What she learned from testing ads later (and why she does not rely on them now)

• How she managed business growth as a solo parent and avoided burnout

• Why LinkedIn is working so well right now for high achievers and professionals

Connect with Jeanne Omlor:

• Client results and reviews: jeanneomlor.com/reviews

• Best place to message her: LinkedIn

About your host, Charisse Walker:
Charisse Walker is the host of Unbreakable Mompreneurs and the author of Flipping the Iceberg: Discovering and Celebrating What Lies Beneath the Surface in Your Relationships. She helps women navigate entrepreneurship, family life, and personal growth with practical strategies and real conversations that strengthen both business and relationships.

Contact her at:

www.charissewalker.com

instagram: @charissewalker1

Facebook: CharisseWalkerCoach

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