“Vietnam isn’t just somewhere people come for a cheap holiday anymore — it’s where creators, entrepreneurs, and dreamers are choosing to build a life.”

That line sums up what this episode is all about.

For our first-ever live-streamed episode of Discover Vietnam, I sat down with Dana Bradley, co-founder of Where in HCMC, to talk about how Vietnam — especially Saigon — has evolved into one of the most exciting lifestyle destinations in Asia.

Dana first arrived in Vietnam by accident during the COVID lockdowns… and ended up staying five years (and counting). Her story mirrors so many of ours: we came for a short time, fell in love with the energy, and somehow built a life here.

What I loved most about this conversation is how naturally it flowed between personal stories, cultural observations, and genuine admiration for what makes Saigon Saigon. We dug into everything from why foreigners can’t seem to leave, to how Vietnamese creatives are shaping the city’s future.

Key Talking Points

• Vietnam’s evolution – from a backpacker stop to a global lifestyle and creative hub.
• Why people stay – Saigon’s spontaneity, community, and energy make it impossible to leave.
• Dana’s story – from being “stuck” during COVID to building Where in Vietnam, a platform connecting people and local businesses.
• Authenticity redefined – the real Vietnam isn’t just pho and war museums; it’s also cocktail bars, design studios, and Gen Z creatives.
• Empowering small businesses – how Where in Vietnam’s new website and People’s Picks Awards are spotlighting modern Vietnam.

Chapters & Timestamps

• 02:45 – Dana’s accidental arrival and decision to stay
• 06:30 – What makes Saigon special
• 13:40 – The birth of Where in HCMC
• 23:00 – Vietnam’s new generation and creative boom
• 31:00 – The future of lifestyle in Vietnam

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