"The people that are going to consume your short form videos are probably a hundred to a thousand times more than the people who actually consume your content."

This episode was a real turning point for me. It made me realize just how powerful YouTube can be for podcasters—not just for video, but for reaching entirely new audiences in ways I hadn’t fully appreciated before. I used to think podcasts were strictly audio-only and that YouTube wasn’t the right platform for them. 

But after diving deeper, I’ve come to see how short-form video content can amplify a podcast’s reach dramatically. 

This episode reflects my journey of breaking old habits, adapting to new trends, and embracing the opportunities that YouTube offers to connect with more listeners.

• Niall Mackay

Key Takeaways

• Why YouTube for Podcasts Matters: YouTube is now the most popular platform for podcast consumption in the U.S., even for audio-only content.
• Creating Short-Form Content is Non-Negotiabl: Viral Shorts attract thousands of views and subscribers, even for niche topics.
• The Importance of Proper Thumbnails and Titles: YouTube thumbnails and titles need to be visually captivating and optimized differently from audio platforms.
• Repurposing Podcast Content Across Platforms: You can use short clips from podcast videos to boost visibility on Instagram, TikTok, and YouTube Shorts.
• How to Link Your Podcast to YouTube via RSS Feed: Using tools like Buzzsprout makes it seamless to connect your podcast episodes to YouTube.

Chapters & Timestamps

02:00 - Niall’s Journey to Podcasting Success
05:00 - Debunking Misconceptions About YouTube and Podcasts
26:40 - The Power of Short-Form Video Content
17:50 - How to Get Your Podcast on YouTube
20:00 - Tools for Optimizing YouTube Podcasts
33:40 - Lessons Learned: Embrace Imperfection

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“Don’t underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh Hiemstra

Talking to Hugh Hiemstra was truly a game-changer for me, both as a podcaster and someone who’s constantly looking for ways to improve the creative process. Hugh brought incredible insights into the power of curiosity and authentic questions in creating meaningful conversations. He emphasized how going into an interview with genuine interest—not just for the audience but for yourself—can lead to impactful episodes. 

It’s a reminder that we don’t always have to position ourselves as experts but can instead approach each discussion as an opportunity to learn alongside our listeners.

Hugh also shared practical strategies for preparation, from leveraging AI tools like ChatGPT to involving his audience in shaping episode topics. 

What struck me most was his advice about aiming high when it comes to guests—don’t underestimate who might be willing to join your show. His experiences with securing top-tier experts reminded me that podcasting is not just about content creation; it’s about connection, learning, and continuously improving to deliver value to your audience.

• Niall Mackay

Key Takeaways:

Strategic Guest Selection: Don’t underestimate your ability to secure top-tier guests—they’re often eager to share their expertise.
Listener Engagement: Conduct surveys to understand what your audience craves and plan episodes accordingly.
Efficient Use of AI: Tools like ChatGPT can streamline research and categorization, saving hours of prep time.
Tailored Introductions: Keep bios concise and relevant to the episode's theme to maintain listener interest.
Plan, but Stay Curious: While planning is essential, leaving room for spontaneous curiosity can lead to more authentic conversations.

Chapters and Timestamps

02:30 - The Origins of The Vet Vault 
06:00 - Challenges of Planning in Podcasting
10:00 - Hugh’s Planning Process
20:30 - Leveraging AI for Episode Research
31:00 - Listener Engagement Strategies 

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“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.”

This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloads is the ultimate proof that with the right mindset and strategy, success in podcasting is within reach.

Steve’s insights into the behind-the-scenes effort it takes to craft compelling episodes and grow an engaged audience are invaluable for anyone in the podcasting space. His story is not just about success but about the love for storytelling and the dedication to showing up, even when the odds seem against you. 

It’s an episode that reminds us why we do what we do as podcasters, and I couldn’t be more excited to share it with everyone.

– Niall Mackay

Key Takeaways:

• Start with a Purpose and Passion - Authentic conversations were the foundation of Between Two Beers. Passion fueled their growth despite no initial financial returns.
• Preparation is Everything - Extensive guest research and storyboarding led to a seamless listening experience. Great podcasts require behind-the-scenes effort.
• The Long Game in Podcasting - Building an audience requires patience, consistent content, and a strategic approach to social media and promotion.
• Monetization Comes Later - It took years before their podcast became financially viable. Reinvesting early profits into marketing and production was crucial.
• Leverage Media Partnerships - Collaborating with media outlets and crafting compelling press angles helped their podcast reach new audiences.

Chapters and Timestamps

03:00 - Steve recounts starting the podcast with his friend Seamus in a Hamilton garage.
07:00 - The importance of perseverance in podcasting and how their passion fueled them through challenging years.
09:00 - How meticulous research transformed their interviews into unforgettable storytelling experiences.
18:00 - Partnering with ACC and investing in social media to expand their reach.
24:00 - Steve discusses the financial realities of podcasting and reinvesting in growth
30:00 - The importance of identifying your niche and committing to long-term goals.
36:00 - Writing press releases to promote podcast episodes in news outlets.

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Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
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“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” 

I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to build brand credibility, boost audience loyalty, and attract high-quality leads.

Together, we dive into why podcasting is about more than just download numbers—it’s about creating meaningful engagement and forming emotional connections with listeners. Harry explains how narrative-driven podcasts can stand out, even in “dry” industries, by crafting unique experiences. If you're a brand, entrepreneur, or podcast creator looking to take your podcast to the next level, this episode is packed with actionable insights to help you make an impact.

Key Takeaways

• Understanding Podcast ROI Beyond Downloads – Discover why listen time and engagement are more valuable than download numbers.
• The Power of Storytelling in B2B Podcasts – Tips on creating emotional narratives in “dry” industries to increase listener engagement.
• Account-Based Marketing through Podcasting – Use your podcast to network with potential clients and create new business opportunities.
• Why Narrative-Driven Formats Outperform Interviews – The benefits of producing narrative-rich podcasts to differentiate your brand.
• Using Podcasts to Showcase Brand Creativity – How to build compelling audio stories for risk-averse industries like banking.

Chapters & Timestamps

02:00 - Harry’s Journey to Podcasting – From music production to launching Lower Street Media.
10:00 - Why brands should consider narrative-driven podcasting.
12:00 - Finding the emotional core in every story.
18:00 - How to pitch creative podcast ideas to conservative clients.
20:00 - Why listen time and engagement are the real metrics.
23:00 - Turning guests into clients through podcasting.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency.

Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. 

He emphasizes the importance of setting specific goals, learning to say no, and focusing on one's primary objective for achieving success. 

Niall also shares insights on the most effective social media platforms and strategies for monetizing a podcast production business.

00:00 Introduction and Beginnings in Saigon
00:00 Rebranding and Expanding Beyond Saigon
00:00 Challenges and Pivotal Decisions During COVID
00:00 Refocusing and Setting Goals
00:00 Achievements and Recognition
00:00 Q&A: Social Media and Monetization
00:00 Q&A: Income and Final Thoughts

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with."

Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform that has reached listeners in 85 countries. Radim shares how the medium of podcasting allowed him to extend his message beyond books, making authentic connections and gaining valuable insights from his guests. The conversation also highlights the importance of active listening and how Radim embraced unpredictability in interviews, using it as a tool for deeper storytelling.

Niall and Radim discuss the art of creating engaging podcast content, the power of in-person feedback, and the thrill of shaping a narrative that resonates with listeners worldwide. Radim emphasizes the impact podcasting has had on his professional growth and brand, offering practical advice for anyone looking to launch their own show. Whether you're an aspiring podcaster or a creative professional seeking inspiration, this episode is packed with insights on building a successful podcast and using it as a platform for growth.

Key Takeaways with Timestamps:

• The Power of Active Listening: Radim explains how learning to listen attentively transformed his interview style and deepened his conversations.
• Finding Your Voice in Podcasting: Radim shares his journey of going from self-doubt to confidently using his podcast to connect with a global audience.
• Embracing Imperfection: Niall and Radim discuss the importance of editing, letting go of perfectionism, and focusing on authentic storytelling.
• Building a Personal Brand Through Podcasting: Radim highlights how starting a podcast helped him position himself as an authority in the creative industry.
• Leveraging Podcasting for Business Growth: They explore how Radim’s podcast not only promoted his books but also opened new opportunities in public speaking and networking.

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

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"Podcast audiences absolutely love consistency." - Charlotte Lewis-West

Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy, understanding your audience, and leveraging various platforms for promotion.

The conversation delves into the importance of identifying your niche, setting clear objectives, and measuring success beyond just download numbers. Charlotte emphasizes the power of consistency and explains how proper planning can lead to long-term podcast success. Niall and Charlotte also discuss effective promotion techniques, from leveraging guest networks to creating engaging short-form content across different social media platforms.

Key Takeaways:

• Identify your audience and niche to tailor your podcast format and tone (04:58)
• Develop a clear objective and success metrics for your podcast (09:14)
• Consistency is crucial for podcast success and audience retention (34:35)
• Short-form content can significantly boost podcast visibility (27:28)
• Understand regional preferences for podcast consumption (audio vs. video) (29:26)

Chapters and Timestamps: 
04:58 - The importance of podcast planning 
09:14 - Developing a podcast strategy 
14:58 - Understanding your audience and niche 
19:00 - Effective podcast promotion techniques 
24:23 - Advertising platforms for podcasts 
27:28 - The power of short-form content 
29:26 - Audio vs. video podcasting 
34:35 - Long-term benefits of podcast planning

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe. 

Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives.

As a podcaster myself, I’ve seen firsthand how this unique medium can create connections, foster communities, and amplify voices that might otherwise go unheard. 

In celebration of International Podcast Day, I’ve gathered some fascinating facts about our podcasts and the podcasting industry as well.

If you want to get in touch with Niall with any comments get in touch at [email protected]

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Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
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I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien

Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinker to living a sober life, explaining how even a small reduction in alcohol can have a profound impact on personal growth and mental clarity. Together, they discuss the challenges of podcasting, the importance of authentic storytelling, and the benefits of stepping outside your comfort zone.

Michelle also shares her experience of building her podcast and offers valuable tips on content creation and personal development. With her background in marketing, Michelle reveals how she initially underestimated the effort it takes to create engaging, meaningful content and how she's found joy in the process of learning publicly. This episode is not just for aspiring podcasters, but for anyone curious about the benefits of reducing alcohol and unlocking their full potential.

Key Takeaways:

• Reducing alcohol can unlock your full potential 
• The power of authentic podcasting 
• Podcasting equipment isn't everything
• The learning curve of content creation 
• Networking through podcasting

Chapters and Timestamps:
02:00 – Michelle’s podcast setup and equipment challenges
07:00 – How giving up alcohol unlocked Michelle’s potential
10:00 – The importance of being authentic in podcasting
14:00 – Michelle’s journey into content creation and the steep learning curve
17:00 – Networking opportunities through podcasting
20:00 – Niall’s feedback on improving Michelle’s podcast quality

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.

Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.

Key Takeaways:

• Consistency is crucial for podcast growth - aim for a regular publishing schedule
• Audio quality is more important than content quality for retaining listeners 
• Create a 30-45 second "hook" at the beginning of each episode to engage listeners
• Focus on a specific niche or lean into the host's personality to stand out 
• Use analytics to understand listener behavior and improve content 

Chapters and Timestamps: 
02:00 - Evolution of recording technology 
05:03 - Podcast equipment and editing tools 
08:59 - Defining a podcast niche 
14:00 - Creating engaging podcast intros 
19:52 - Focusing on host personality 
23:47 - Consistency in podcasting 
27:00 - Audio quality tips and improvements 
31:31 - Importance of audio quality over content 

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

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