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Title: Differentiate or Die
Author: Jack Trout, Steve Rivkin
Narrator: Patrick Cullen
Format: Unabridged
Length: 6 hrs and 18 mins
Language: English
Release date: 04-26-02
Publisher: Blackstone Audio, Inc.
Ratings: 4 of 5 out of 188 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
In todays ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a companys survival.
In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead of marketing their products uniquely valuable qualities. He examines successful differentiation initiativesfrom giants like Wal-Mart to tiny Trinity Collegeto determine why some succeed and some fail. The author outlines the many ways to achieve differentiation, while also warning of how difficult it is to achieve differentiation by being creative, cheap, customer oriented, or quality driven, things that your competitor can do as well.
Jack Trout is president of Trout & Partners, a marketing firm with offices in thirteen countries and a client list that includes AT&T, IBM, Sears, Merrill Lynch, and other Fortune 500 companies. He was the first to popularize the idea of positioning products in the minds of consumers. He is a sought-after speaker and the author of numerous marketing classics.
Steve Rivkin, the coauthor of The New Positioning and The Power of Simplicity, is head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corporation, and Horizon Health System. He is based in Glen Rock, New Jersey.
Critic Reviews:
"Differentiate or Die differentiates itself on the groaning marketing bookshelf with its lucid prose, its clear vision of the future marketplaceand its sensible solutions for surviving the frenzied competition were sure to find there." (Dan Rather, CBS News)
"What I like about Differentiate or Die is the books emphasis on the power of logic, simplicity, and claritygetting to the essence of a problem. In Silicon Valley, attributes like that can make the difference between having lunch and being lunch." (Scott McNealy, CEO, Sun Microsystems, Inc.)
Members Reviews:
Well presented arguments
This book presents a strong, compelling argument for the need to differentiate your brand from others, with many examples to prove the author's points. Relevant to our modern business climate and engaging all the way to the end. The kind of thing you'll listen to more than once if you're involved in marketing, advertising, or brand building.
Please re-record this book!
I'm sure the information is valuable but the narration is painful! I could not make it through the first 30 minutes as the narrator himself seemed to have no idea what he was reading. The voice was that of a bad robot, proving that ALL differentiation in not necessarily GOOD differentiation.
hard to listen too
it is a great book but I cannot tell you how many times I had to back it up to hear what was said...the editor took ALL pauses out. there are no pauses in the reading and it is hard to listen too.....the sample does represent the reading
Great speaking voice, humor, knowledge on topic
Great book - gets kind of sloppy in the end chapters - not as thought provoking. Highly recommended
excelent book!!
I think it is a very good book, written by the father of positioning Jack Trout.