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Title: Bold
Subtitle: How to Be Brave in Business and Win
Author: Shaun Smith, Andy Milligan
Narrator: Matthew Lloyd Davies
Format: Unabridged
Length: 10 hrs and 22 mins
Language: English
Release date: 11-27-17
Publisher: Brilliance Audio
Genres: Business, Management
Publisher's Summary:
More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. Bold tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win.
Winner of the E-Book category of the CMI Management Book of the Year Awards (2011/12), Bold puts the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone elsein other words, being bold in thought, bold in execution and bold in measuring their success in new wayspays off.
Members Reviews:
Bold companies maximising the power of social networks
* Full disclaimer - I have worked with Shaun for over 7 years as a consultant and can attest to the high quality of his work both as an author as well as world class thought leader in Leadership and Customer Experience*
This book is designed for the digital age and talks about how the brands featured are using the power of digital marketing and social media to their advantage by providing an outstanding customer experience, that in turn translates to positive word of mouth and organic growth.
The app for the iPad is a differentiator for the book in that it allows the reader to compare their own organisation with the bold brands and see where they are doing well and where they could improve.
Another strong point in this book is that, unlike many management books that focus solely on European or American companies, this book brings to life examples from around the world, from Asia, to Latin America, to North America and Europe, making it truly global.
I highly recommend anyone to read it and to start implementing the lessons learned as soon as possible.
A Global Business Bible
BOLD is a fascinating read. The case studies will expand your thinking about "how to succeed in business with all really trying." It delves into a diverse group of businesses and brands, outlining their ongoing journeys. They are pioneers. They are worth your time.
BOLD is a prism into business. Brainstorming, execution, sustainability - it is all here. Who is seeking constructive feedback from invested parties? How are they creating product, marketing, and events to make it happen? The answers and more importantly, the questions, are delivered in a clear, exciting layout that connects to digital media with links and references.
BOLD is for you. Whether you are a university student, a local business owner, a CEO or a field employee delivering the customer experience, BOLD will have you thinking differently. We have all heard of thinking outside of the box. BOLD will challenge you to think outside of the pyramid, hexagon, and sphere.
BOLD is passion.
Great companies but too cliche management book writing
It's a book full of impressive companies but it's written just like any other management book. It could've been narrated so much more interesting.
