In this video, Andrew Kordek, from iPost, interviews David Slavik of Ascendant Loyalty about loyalty programs and the importance of effective communication with customers.

Slavik explains that his company offers end-to-end customer relationship marketing loyalty services that involve designing and implementing loyalty programs, sourcing technology, and setting up clients with a foundation in loyalty.

He mentions that many companies undervalue their loyalty programs and treat them as a background add-on rather than unlocking the key to customer value. Slavik shares an example of how fast-food chains like McDonald's and Taco Bell began prioritizing their loyalty programs after the pandemic hit and their traffic decreased.

Both also emphasize the importance of loyalty programs and how they can increase customer retention and drive revenue growth.