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Discover the Keys to Customer-Centricity in Banking with Customer Data Platform


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Podcast | Discover the Keys to Customer-Centricity in Banking with Customer Data Platform (CDP)ย 

The moment when you took a scroll on Spotify's Discover Weekly playlist, Amazon's product recommendations, or daily browsing through Tiktok Videos, and they perfectly nailed it with their recommendations. That is because they use CDP.

๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐ƒ๐š๐ญ๐š ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ (๐‚๐ƒ๐) is a packaged data analytics solution to provide a centralized customer database that can be accessed by other systems, making it easier to analyze, measure, and manage customer interactions. Then how can banks use CDP to enable personalization and real-time decisions without risking banks' customer data? In this podcast, letโ€™s welcome Mr. Damien Velly - ES&A Director, KMS Solutions - joined to discuss the topic โ€œDiscover the Keys to Customer-Centricity in Banking with CDP,โ€ where he outlines how a customer data platform helps create banking customers for life.

๐Ÿ”— Website: https://kms-solutions.asia/podcast/

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Tech on MicBy KMS Solutions