Listen to the full audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free
Title: Is Your Company Ready for One-to-One Marketing?
Author: Don Peppers, Martha Rogers, Bob Dorf
Narrator: uncredited
Length: 25 mins
Language: English
Release date: 12-16-99
Publisher: Harvard Business School Publishing
Ratings: 2.5 of 5 out of 5 votes
Genres: Business, Commerce & Economy
Publisher's Summary:
Implementing a relationship-marketing program is a complex endeavor. This article from Harvard Business Review will get you started. The authors share valuable advice for identifying, differentiating, and interacting with your customers, as well as for customizing your enterprise's behavior.