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Title: How Hollywood and Harvard Partnered to Save Lives
Author: Dan Lewis
Narrator: Giovannie Cruz
Format: Unabridged
Length: 3 mins
Language: English
Release date: 10-18-16
Publisher: Now I Know
Genres: Nonfiction, Social Sciences
Publisher's Summary:
Television is a very powerful medium, the value of which extends well beyond the escapism and entertainment that it brings into our homes. If you're a marketer, for example, you can use TV to introduce a new product to consumers and, via the magic of product placements, make it seem like a must-have item. After all, if your customers' favorite characters use your product, maybe your customers will too.