Today in Design & SEO Marketing

Discoverable Onboarding: SEO Tactics to Recover Trial Traffic


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Many product teams bury high-value onboarding behind logins and lose discoverability, qualified trials, and long-tail search authority. In this focused 10-minute episode Ron and Mitzi present five practical, ops-safe tactics teams can implement in a sprint: public onboarding landing pages (example: a Getting Started excerpt page), indexable how-to fragments and FAQ microcontent, safe personalization patterns that preserve crawlability, canonical and session-URL hygiene, and measurement hooks to separate curious visitors from qualified trial signups. Each tactic includes a one-step implementation, the KPI to watch within 2–6 weeks, and a short rollout note for mixed teams. A brief anonymized vignette shows organic trial starts rising 32% in 6 weeks after exposing three onboarding excerpts. Episode notes link to a downloadable Safe Onboarding SEO checklist and an optional audit guide. Quick, practical, and neutral—built for PMs, growth teams, and engineers.
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Today in Design & SEO MarketingBy Ron Wicker