In this episode, host Kristi Mitchell welcomes Bryan McDonald to discuss the nuances of marketing strategy and the importance of realistic expectations. Bryan, known for his expertise in sales and helping businesses reach their revenue goals, shares a candid story about the pitfalls of using Facebook ads when his audience wasn’t there. He emphasizes that not all leads are created equal and highlights the necessity of identifying where prospects genuinely engage.

Key takeaways include the value of hiring someone who can iterate and improve a strategy over several months and focusing on prospects rather than following the crowd. Bryan advises trusting experts who test and refine processes—and cautions against quick-fix promises. Connect with Bryan at mcdonaldbryan.com for more insights into authentic sales approaches.

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com