In this episode, we have a special guest, Erica Rightman, co-founder and owner of the Icon Agency, business coach, and social media personality.

Summary:

• Erica shares her journey as a business coach and her realization that many clients struggled with executing their plans due to a lack of time and resources.

• She talks about how she combined one-on-one coaching with done-for-you services, creating a unique approach to working with a business coach.

• Erica explains how her pivot from coaching to the agency model allowed her to coordinate various components and create a streamlined process.

• Erica emphasizes the importance of showcasing your authentic self and embracing your uniqueness.

• She encourages listeners to identify what makes them special and advises them to reflect on the aspects they admire in others to uncover their own strengths.

• Erica shares tips for discovering and unleashing your special qualities, even if you initially feel unsure about what sets you apart.

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