Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models.

“When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the person that does that.”

Natalie Eckdahl helps consultants, marketers, and financial professionals build an enduring business through her long-standing podcast, Biz Chicks, and her group coaching program and courses.

In this episode, you will learn the following: 

* What is the difference between specializing and niching in business? 

* How can entrepreneurs trust their intuition when determining their business model? 

* How can entrepreneurs build a business in the agency model for freedom and profit?

Listen to this episode on:

Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe

Highlights in this episode:

[00:02:20] Today we’ll talk about the difference between specializing and Niching.

[00:03:31] What’s the difference between specializing in niche and just choosing what you want to be known for?

[00:05:49] When you specialize or niche or combine the two, you start to become an expert in what you’re talking about. That is when you attract people to you through your thought leadership.

[00:11:54] When it comes to knowing where your people are, it’s so key. The more you narrow your business, the more you get clarity on all of these things.

[00:17:39] Knowing where visibility boosts come from.

[00:19:06] Natalie markets through her podcast and sales calls  have become easier. [00:23:47] Natalie’s goal is to help women pay themselves 8-10K/month.

Quotables:

We specialize by the work that we do, and we niche by the who. – Natalie EckdahlClick To Tweet

The more you narrow your business, the more you get clarity. – Natalie Eckdahl