Discussing Digital

In this episode, we dive into the world of organic digital marketing with marriage coach Naomi Stonier. Naomi shares her unique approach to building relationships and connecting with her audience through social media.

Naomi reveals her daily content strategy on Facebook and LinkedIn, where she shares stories and insights about relationships. She explains why she moved away from batching content and now focuses on writing one personalized post per day using a problem-solution-process-result formula. By anonymously sharing content ideas from her client sessions, Naomi ensures that her posts are relevant and valuable to her audience.

One of the key strategies Naomi uses is going live on social media after her client sessions. She discusses various topics and makes offers in just 5-10 minutes. While engagement isn't her main goal, she has seen how live videos boost her reach in algorithms. Naomi emphasizes the importance of connecting genuinely with her audience, rather than obsessing over numbers.

Authenticity is a crucial aspect of Naomi's digital marketing approach. She shares photos of herself and her family instead of using stock images, which helps to build trust with her audience. Naomi also explains why she stopped creating graphics, finding them to be too time-consuming.

As her business continues to grow, Naomi plans to outsource more platforms, but for now she focuses on Facebook and LinkedIn, where she gets most of her business through networking connections. She also emphasizes the importance of repurposing content across platforms and pitches, which saves her significant time and helps her move people from social media to her email list and future online programs.

Throughout the episode, Naomi highlights the importance of adapting and experimenting with different strategies to achieve the best results. She firmly believes in taking an organic, authentic, and capacity-focused approach to digital marketing, centered around genuine human connection.

Naomi Can be found online in the following places :

LinkedIn - https://www.linkedin.com/in/naomi-stonier/

Facebook - https://www.facebook.com/naomi.stonier.7547

YouTube - https://www.youtube.com/@naomistoniermarriagecoaching

Website (Free guide download) - https://naomistonier.ck.page/

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Melanie Griffiths.

Melanie supports and works with people to help them feel better in their bodies and improve their health and wellbeing through movement, dance and transformational healing work.

During the episode we discuss Melanie’s approach to creating content, the mind shift she’s had regarding posting content, her use of video and live streaming and many other topics.

We have an interesting conversation about analytics and Melanie gives her top tips for something everyone should do and what everyone should avoid doing, which are quite closely linked.

If you would like to connect with Melanie or follow her, here are the links to her website and social media channels.

During the episode we mention a podcast that Melanie recorded with Steve O’Neill. A link to that is included below.

Website - http://www.melaniegriffiths.com

Facebook - https://www.facebook.com/melanie.griffiths.58

LinkedIn - https://www.linkedin.com/in/melanie-griffiths-898396a/

Instagram -https://www.instagram.com/movementmelanie/

YouTube - https://www.youtube.com/channel/UC7OjEBBqXeOqkMje-J6TOgA

The Podcast with Steve O’Neill https://blubrry.com/sharppodcast/118926187/moving-with-melanie-griffiths-stp082/

In this episode of Discussing Digital I'm speaking to Nikie Forster of Curious Lighthouse Learning Consultancy.

We discuss how Nikie is making great use of LinkedIn, Facebook and YouTube, as well as some of the many different ways she creates content. We also discuss how Nikie is getting on with Instagram and how she really doesn't like email marketing or Twitter.

Nikie also shares her One Good and One Bad tips for any business owner doing digital marketing.

This episode was recorded on 26th November 2021 and was originally published on the DM365 YouTube channel. It was the first episode I ever recorded.

Here are the links to the various different digital channels that Nikie uses:

Website - https://www.curiouslighthouse.co.uk/

Facebook Page - https://www.facebook.com/curiouslighthouse/

LinkedIn - https://www.linkedin.com/in/curiouslighthouse/

Instagram - https://www.instagram.com/curious_lighthouse/

Twitter/X - https://twitter.com/CuriousLH

YouTube - https://www.youtube.com/channel/UClS2UkU0-Jw3BcsxE3YKxuA

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Ian Dickson.

Ian is an extremely experienced and renowned national and international business coach public speaker.

During this episode we cover a wide range of topics, including how Ian is using digital marketing to promote an event taking place later in January. Ian shares lots of great tips on how he and his clients are using digital marketing to grow their businesses.

One of the interesting discussions we have is how you measure success in your digital marketing, which can equally be applied to other forms of marketing. Another topic we discussed was the use of AI in digital marketing.

If you would like to connect with Ian or follow him, here are the links to his website and social media channels:

Websites - www.iandickson.co.uk 

               www.learning2lead.co.uk

Facebook - https://www.facebook.com/iandicksonbiz 

LinkedIn - https://www.linkedin.com/in/iandicksonbiz

Instagram - https://www.instagram.com/the_ian_dickson/

Twitter - https://twitter.com/iandickson

YouTube - https://www.youtube.com/@IanDickson

This special episode of Discussing Digital features the “One Good Thing” tip about digital marketing that each of my guests has provided during our discussions about digital marketing in each of the episodes that have been released in 2023.

Listen to these to get some great ideas of things to do to give your digital marketing a boost in 2024 and beyond.

If you particularly like any of the tips you here from a guest speaker, why not go back and listen to or watch their whole episode. You can listen to or watch each episode from the Red Knight Solutions website:

Karen Williams – www.redknightsolutions.co.uk/discussing-digital/#with-karen-williams

Sheryl Andrews - https://www.redknightsolutions.co.uk/discussing-digital/#with-sheryl-andrews

Paul Newton - https://www.redknightsolutions.co.uk/discussing-digital/#with-paul-newton

Alison Colley - https://www.redknightsolutions.co.uk/discussing-digital/#with-alison-colley

Steve O’Neill - https://www.redknightsolutions.co.uk/discussing-digital/#with-steve-oneill

Andreas Nest - https://www.redknightsolutions.co.uk/discussing-digital/#with-andreas-nest

Liz Drury - https://www.redknightsolutions.co.uk/discussing-digital/#with-liz-drury

In this episode of Discussing Digital I am speaking to Liz Drury of Liz Drury Voiceovers. Liz is a voiceover artist and in this episode we talk about how Liz uses e-mail marketing, LinkedIn, CRM systems, Facebook and Podcasts to promote her business and how the growth of e-learning has introduced new opportunities for her.

You'll have to watch the whole episode to find out why cherry tomatoes and military bands are good for promoting your business on social media ... and why 17 hats is important to Liz and her approach to marketing.

This episode was recorded in February 2022, so the world has changed quite a bit since we recorded this.

If you'd like to contact Liz, here are the links to her website, podcast and various social media channels –

Website - http://www.lizdrury.co.uk

Facebook – www.facebook.com/liz.drury.voiceovers

LinkedIn – www.linkedin.com/in/lizdruryvoiceovers

Instagram – www.instagram.com/lizdruryVO

Twitter – www.twitter.com/lizdruryVO

 YouTube – http://www.youtube.com/lizdruryvoiceovers -  @LizDruryVoiceovers 

Podcast - https://Lizdrury.co.uk/podcast

In this episode of Discussing Digital, I am speaking with Andreas Nest of Nest Business Coaching.

We discuss how Andreas is making great use of LinkedIn, Facebook and YouTube, as well as how Andreas sees his website as the hub of all his digital marketing.

Andreas shares some great ideas for how to create content and how to use video to market his business.

This video of this episode was recorded on 10th December 2021 and originally published on the DM365 YouTube channel on 15th January 2022. It has not been published as a podcast before.



Here are the links to all of Andreas's digital marketing channels:

Website: - https://andreasnest.actioncoach.co.uk/

Facebook - https://www.facebook.com/andreasnestactioncoach/

LinkedIn - https://www.linkedin.com/in/andreasnest/

YouTube - https://www.youtube.com/channel/UCTe2OI8J42979dOTQnS9ICQ

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Steve O’Neill of sondevelopment.

Steve and sondevelopment are primarily about skills development, learning consultancy and audio consultancy, which includes being a professional voiceover artist and podcast production.

During this episode we cover a wide range of topics, including video, social media and podcasting which surprised Steve as when I first approached him to be a guest, he said he didn’t do digital marketing.

We have an interesting conversation about posting styles, LinkedIn pods and why Steve has a dummy’s head in his voiceover booth … and why I have a Lego figure on my desk!

If you would like to connect with Steve or follow him, here are the links to his website and social media channels:

Website - www.sondevelopment.com and https://sondevelopment.com/audio/ (the new home for steve oneill voice)

Facebook - https://www.facebook.com/profile.php?id=100076461895445

https://www.facebook.com/sharppodcast/

LinkedIn - https://www.linkedin.com/in/steve-o-neill-397509b/

Instagram - https://www.instagram.com/sondevelopment/

Twitter - https://twitter.com/steveovoice

https://twitter.com/sharppodcast

YouTube - https://www.youtube.com/@sondevelopment111

https://www.youtube.com/@sharppodcast8594

Podcasts - The podcast ‘lives’ here… https://blubrry.com/sharppodcast/ but it doesn’t have a dedicated website.

This is where I host the most recent episodes on my website: https://sondevelopment.com/podcast/

And then it’s on Apple… https://podcasts.apple.com/us/podcast/sharppodcast/id1207039552

Spotify… https://open.spotify.com/show/20tosYu72e3l1l9BC1ayow

In this episode of Discussing Digital I am discussing all things digital marketing with Alison Colley of Real Employment Law Advice.

Alison is a solicitor & HR specialist, based on the Isle of Wight and has embraced digital marketing to promote & grow her business nationally. She is making great use of video marketing, social media, podcasts and TikTok!!

This episode of Discussing Digital was recorded in February 2022, so although Alison says she has a team of 6, it’s now a team of 8 and her podcast is now up to episode 215!!

If you’d like to see any of Alison’s digital marketing, here are all the different channels:

Website - www.realemploymentlawadvice.co.uk

Facebook - https://www.facebook.com/RealEmploymentLawAdvice/

LinkedIn – https://www.linkedin.com/company/real-employment-law-advice

Twitter – https://twitter.com/realadvicework

YouTube – https://www.youtube.com/c/RealEmploymentLawAdvice

TikTok – https://www.tiktok.com/@employmentlawyer

Podcast - The Employment Law & HR Podcast, available on iTunes, Stitcher, Amazon, Spotify and our website

In this episode of Discussing Digital I am discussing digital marketing with Paul Newton.

Paul talks about how the use of LinkedIn, Twitter, Facebook and Instagram have helped him to launch, promote and grow his Newton's Nuggets podcast, from a simple idea to help him keep sane during the pandemic into a podcast that is nearing his 100th episode. Paul talks about how 1 episode in particular has encouraged listeners to get checked out for Cancer which has had a surprisingly positive outcome, both for Paul and a number of his followers.

Paul shares how digital marketing, particularly using video marketing, has helped him to develop and grow hisMental Theft brand, which helps people to learn about cyber crime and how to avoid it. We also discuss how using crowd funding helped Paul launch the Mental

Theft book.

The episode was recorded in December 2021 and the video originally appeared on the DM365 YouTube channel in January 2022.

If you'd like to connect with Paul, here

are links to all his digital channels:

Website - https://www.mentaltheft.co.uk

Facebook - https://www.facebook.com/mentaltheft

LinkedIn - https://www.linkedin.com/company/mentaltheft

Instagram - https://www.instagram.com/mentaltheft/

Twitter - https://www.twitter.com/mentaltheft

YouTube - www.youtube.com/paulnewtonmagic

Podcast - www.newtonsnuggets.co.uk

Patreon -https://www.patreon.com/newtonsnuggets