The Data Room

Discussing MOVE with Sangram Vajre: A New Framework for Go-to-Market

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In this special episode of The Data Room, we’re joined by co-host Dan Quirk (host of Go-to-Market Excellence podcast) and Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. 

Sangram discusses the process of authoring his latest book, MOVE: The 4-Question Go-to-Market Framework and the benefits of prioritizing your go-to-market strategy.

  • An overview of the MOVE framework, built out of interviews with hundreds of companies (1:25)
  • The nuances between the business stages of problem fit, product fit, and platform fit (5:35)
  • Two arguments why go-to-market is broken in many organizations (9:30)
  • A look into revops at Terminus and why an unbiased scorecard makes executive meetings more productive (12:23)

    • For more information on Sangram and MOVE: The 4-Question Go-to-Market Framework, visit themovebook.com 

    Check out our additional conversation with Sangram on the Go-to-Market Excellence podcast (found wherever you listen to your favorite podcasts).

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