With just under 4,000 members, the Pool & Hot Tub Alliance is the definitive national trade organization representing the entire pool industry. Recently, the PHTA published its 2024 Business Operations Survey Report, an annual benchmarking tool containing critical business insights for the pool and hot tub industry. To get a sense of what is in the report, how pool companies are using the data and the general sentiment of the industry, we spoke with PHTA President and CEO, Sabeena Hickman.

Download the 2024 Business Operations Survey Report

PHTA 2024 Business Operations Survey Report: Data-based decision-making helps pool companies make more accurate, measured decisions. Purchase the 2024 Business Ops Report to generate real-time insights and predictions that will help you optimize your performance.

Read more in Pool Magazine: Outlook Positive as Pool Industry Navigates Post Pandemic Headwinds

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