Women of Water, a new initiative developed by the PHTA (Pool & Hot Tub Alliance) in partnership with POOLCORP, seeks to connect, empower, and advocate for women in the pool, spa, and hot tub industry through community, education, and leadership development.

WOW officially kicks off at this year's International Pool Spa Patio Expo in Las Vegas. To learn more about the Women of Water initiative, we spoke with Sabeena Hickman, President & CEO of the Pool & Hot Tub Alliance, Kendall Large, Vice President of Marketing for POOLCORP, and Jamie Novak, Marketing Director for POOLCORP. Listen in on our conversation and learn more about how WOW aims to improve the inclusion and representation of women in the industry, empower them with better support, and provide mentorship to women at every level of the industry, from entry-level to executive.

Learn More:

• Pool & Hot Tub Alliance and POOLCORP Launch Women of Water - Pool Magazine
• Women of Water (WOW) - PHTA
• Women of Water! Launch Event on October 24th at the Expo - YouTube

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Aquamatic Cover Systems
Aquamatic Cover Systems are the industry leaders in retractable swimming pool safety cover systems.

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On this episode of Pool Magazine Podcast, we sit down with Sean West, founder and VP of Sales at Deckology, the company behind AquaFlex — the surfacing system trusted by luxury resorts like the Bellagio, Wynn, and Mandalay Bay. From the scorching pool decks of Las Vegas to high-end properties across the country, AquaFlex has become synonymous with durability, safety, and guest comfort. Sean explains what makes AquaFlex stand apart: UV stability, slip resistance, 23% cooler surfaces, and quick installations that minimize downtime for hospitality clients. If you’ve ever wondered what it takes to design pool decks that can withstand the toughest conditions while elevating guest experience, this is an episode you won’t want to miss.

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Beatbot
Beatbot: Innovating smart, AI-powered robotic pool cleaners for comprehensive, automated pool care.

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In this episode, we dive into a groundbreaking safety study on equipotential bonding, commissioned by the Pool Industry Council and conducted by John Antonelli in partnership with the Florida Swimming Pool Association. The report compared different bonding methods — including single copper wire, copper grids, and bonding within pool structures — to evaluate how effectively they reduce voltage differences between the water, deck, and surrounding components. John Antonelli explains in clear terms what equipotential bonding is, why it matters, and how improper bonding can create shock hazards in swimming pools. We also review the methodology of the study, the pools tested, and what the results revealed — particularly the differences between fiberglass and concrete pools.

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United Aqua Group
UAG is a leading group buying organization dedicated to serving pool and spa professionals.

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Each year, the International Pool | Spa | Patio Expo, co-located with Deck Expo, sets the tone for the industry — and 2025 in Las Vegas is shaping up to be the biggest yet. In this episode, Show Manager Megan Magaña shares what attendees can expect, from intensive pre-conference education with PHTA and Genesis to hands-on demos on the show floor. We also highlight the various events and networking opportunities that make PSP/Deck Expo a must-attend event. Whether you’re a pool builder, retailer, service pro, or designer, this show offers the education, connections, and inspiration to take your business to the next level. Join us for an insider’s guide to the premier pool and spa event of the year.

Interested in attending the PSP/Deck Expo? Use Pool Magazine's promo code for free entry into the expo hall. "POOLMAG25"

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Aquamatic Cover Systems
Aquamatic Cover Systems are the industry leaders in retractable swimming pool safety cover systems.

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Ready to make your backyard the envy of the neighborhood? In this episode, Pool Magazine editor Joe Trusty sits down with Pentair’s lighting guru, Jeff Zillmer, to discuss their brand-new IntelliVibe Lighting System—a game-changer that pumps out up to 15 million instant-change colors, lets you micro-dim in 1% increments, and demands a smaller footprint on the pad with four independent zones controlled off a single transformer. We dig into the three fixture sizes (Nano, Micro, and Mezzo), talk retrofit tricks, and discuss how automation comes into play.

From vacation-mode scheduling to instant mood lighting, Jeff breaks down every feature in plain English—plus a few pro tips straight from the trade-show floor. If you’re a builder hunting for smarter installs or a homeowner craving nightclub vibes in the deep end, this conversation is your fast pass to everything IntelliVibe.

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PSP Deck Expo
PSP/Deck Expo is where thought-leaders come together to deliver the highest standard of education.

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On this episode of Pool Magazine Podcast, we’re diving into the art and science of crafting the perfect backyard waterfall with Sean Mangan of Rockscapes Canada. A second-generation expert in artificial rock design, Sean shares invaluable insight on how to transform outdoor spaces with custom water features that seamlessly integrate into the home and outdoor living area. From the do’s and don’ts of planning a waterfall to how to avoid common design pitfalls, Sean breaks down everything homeowners and builders need to know. Whether you’re looking to add drama, sound, or serenity to your backyard, this is a conversation you don’t want to miss.

💬 Join the Conversation: Pool Magazine recently launched a new LinkedIn group specifically for professionals in the pool and outdoor living industry. If you're a builder, designer, manufacturer, or just passionate about what you do—come be part of it. Search Pool & Spa Industry Professionals on LinkedIn.

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Basecrete
Basecrete is the preferred waterproof bond coating for pool contractors.

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In this episode of Pool Magazine Podcast, we talk with Phil De Tournillon, co-founder of Current Systems and creator of the River Flow pump, to explore one of the biggest trends in modern pool design: the rise of swim-in-place pools and dynamic aquatic environments.

Today’s homeowners aren’t trading traditional pools — they’re enhancing them. With features like adjustable current systems, lazy rivers, and interactive water zones, pools are becoming more versatile than ever. De Tournillon shares how River Flow technology adds movement, wellness benefits, and year-round functionality to backyard spaces. We also dive into how automation and smart control systems are shaping the next generation of immersive aquatic design.

If you're designing for performance, play, or pure relaxation, this episode is packed with insights on how to bring motion into the modern pool.

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Master Pools Guild
MPG brings together the most talented names in pool building, design, and outdoor living.

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On this episode of Pool Magazine Podcast, we’re joined by Alex Granlund, Product Marketing Manager for King Technology — makers of the popular FROG® line of pool and spa products. During the course of our discussion, we learned about King’s no-ego company culture and customer-first focus that have earned them accolades like being named a "Top Workplace". 

We also explore the development of their award-winning FROG® Algae Blocker 4 Pro, a groundbreaking product that’s changing how service pros manage algae — with fewer chemicals, less plastic waste, and six months of no-hassle protection. Tune in as we break down how King Technology is prioritizing sustainability, product simplicity, and real-world feedback from service pros to create smarter water care solutions.

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PAL Lighting
Light up the night with PAL Lighting's innovative LED pool lighting and water feature products.

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On this episode of Pool Magazine Podcast, we're diving into the cutting edge of pool tech with Patrick Jennings of Beatbot. We explore how this innovative company burst onto the scene with the AquaSense and now continues to push boundaries with the AquaSense 2 Ultra — the world's first AI-powered 5-in-1 robotic pool cleaner. Patrick breaks down how Beatbot’s advanced AI mapping, multi-sensor fusion, and real-time object detection are changing the game in pool maintenance. Learn how features like CleverNav™, surface skimming, and voice alerts are making pool ownership easier, smarter, and more fun. If you're into smart tech and the future of the pool industry, this is one episode you won’t want to miss.

AquaSense 2 Promo Code: PMBEATBOT

Pool Magazine's exclusive promo code offers huge savings with discounts of up to $861 on the AquaSense 2 series. (6/9–6/29)

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PSP Deck Expo
PSP/Deck Expo is where thought-leaders come together to deliver the highest standard of education.

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In this episode of Pool Magazine Podcast, editor Joe Trusty sits down with Fred Lachance, Director of Sales Marketing at Moov Pool Products, to explore how the company is pushing boundaries with its AI-driven inverter pump technology. Lachance shares the origin story of Moov, its partnership with global heat pump leader Fairland, and how the brand is carving out a foothold in the North American pool market.

The conversation dives deep into the Moov AI Inverter Pump—a self-learning, pressure-sensing pump designed to optimize performance in real-time while operating more quietly and efficiently than traditional variable-speed pumps. Lachance breaks down how the technology works, its built-in automation, and the company’s commitment to creating smarter, more connected pool equipment.

Listeners will also get a sneak peek into what’s next for Moov, including energy-efficient heat pumps, chemical automation, and their vision to simplify pool ownership with platform-agnostic products. If you're a pool pro looking to stay ahead of the curve on smart equipment, this is one episode you won’t want to miss.

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Beatbot
Beatbot: Innovating smart, AI-powered robotic pool cleaners for comprehensive, automated pool care.

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