Auto recycling isn't just about selling parts—it's about building a legacy. In this captivating episode, we're joined by Brian Bachand, CEO of Westover Auto Salvage and a second-generation auto recycler who's transforming his family business through innovation, education, and industry advocacy.

Brian takes us through his remarkable journey from a child sweeping floors and stacking tires to a forward-thinking leader planning for the next generation. With his father's powerful credo—"we move forward and make it happen"—guiding his approach, Brian shares wisdom that applies to businesses of all sizes: ask questions, seek knowledge, and maintain a healthy work-life balance by being "where your feet are."

The conversation dives deep into the rapidly evolving automotive recycling landscape, particularly the seismic shift toward electric vehicles. Brian articulates the unique challenges EVs present—from specialized handling requirements to critical fire safety protocols—while also exploring how market volatility in commodities and regulatory changes are reshaping business strategies across the industry.

What truly sets this episode apart is Brian's passionate advocacy for changing public perception of auto recycling. "We don't run a museum, we sell auto parts," he explains, emphasizing the need to move beyond the outdated "junkyard" stereotype toward recognition as professional recyclers providing quality parts and exceptional service. His insights into building strategic partnerships, leveraging technology solutions like Bin Match Pro, and actively participating in industry organizations offer a masterclass in modern recycling operations.

Don't miss Brian's exciting announcement about his upcoming novel "Dismantled Hearts: A Used Auto Parts Mystery"—a unique project combining his industry expertise with creative storytelling. Whether you're a seasoned recycler or just curious about the future of automotive sustainability, this episode delivers valuable perspective on building relationships, embracing change, and moving an essential industry forward.

Join us at the upcoming URG Conference April 10-12 in Orlando to connect with industry leaders like Brian and discover the latest innovations transforming automotive recycling.