The Walt Disney Company has launched its video streaming service, Disney Plus, in Türkiye. The platform is entering a market dominated by local players like Blu TV and Exxen. And as Tayyibe Aydin reports, the entertainment juggernaut is going on a marketing blitz to carve out its own share of the Turkish audience.

We spoke to investment analyst Susannah Streeter about how Disney Plus could set itself apart from the competition.

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