In this episode of The Dispensary Marketing Podcast, we sit down with Patrick Page, Director of Cultivation at Great White North Growers, to break down what actually defines cannabis quality in today’s market.
Patrick shares real world insights from commercial cultivation, including why consistency matters more than hype genetics, how pricing shapes perceived quality, and what most cannabis brands get wrong when trying to scale production.
Whether you’re a dispensary owner, cultivator, brand operator, or cannabis entrepreneur, this episode will change how you think about quality, pricing, and long term success in cannabis.
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