In this episode of Greenway Audio Magazine, Tim Pickett and B.E. Dunn sit down with Alex Roschitz, Director of Retail — and unofficial VibeCheck Coordinator — at Verts Neighborhood Dispensary.The trio dives deep into Missouri’s evolving cannabis market, the tension between recreational and medical focus, and what makes Verts stand out across states like Missouri, Colorado, Michigan, and even Illinois.From Pacific to Traverse City, Alex shares how Verts builds real relationships with local communities and why education, empathy, and top-tier service still matter in an industry racing toward convenience.Plus, thoughts on flower pricing, tolerance breaks, the role of budtenders, and why weed should still be fun — with a side of Prince impressions and parenting tips.