In this episode of Greenway Audio Magazine, hosts Tim Pickett and B.E. Dunn welcome Chase Wines, Director of Digital Marketing at Mango Cannabis, to discuss the evolving world of multi-state cannabis retail.
The conversation spotlights Mango’s growth in saturated markets like Oklahoma and recent expansion into New Mexico and New York, revealing how the company builds brand loyalty and consistent customer experience despite complex, shifting regulations.
Portions of the episode focus on adapting marketing, loyalty programs, and community integration to fit local cultures - from grocery store-style apps to partnerships for charity drives, all while navigating Oklahoma’s shift from unregulated boom to consolidated, compliance-driven landscape. Wines shares the persistent challenges of digital marketing in cannabis, including social media bans and the vital role of having proprietary platforms like a custom app.
The discussion also explores best practices in budtender training, with a focus on product knowledge, brand engagement, and customer relationship building - key ingredients for surviving in both medical and adult-use marketplaces.
Mango Cannabis: https://mangocannabis.com/
Kind Goods: https://thekindgoods.com/
Curio Wellness: https://curiowellness.com/
MJUnpacked: https://mjunpacked.com/
Flowerpot NYC: https://www.flowerpot.nyc/