Mitch Meyers and gerontologist Sara Figueroa join Greenway Audio Magazine to talk about the most overlooked growth segment in cannabis: older adults. We cover why seniors are curious but hesitant, how outbound education wins trust, and why topicals, gummies, and low-dose custom experiences are the on-ramp. Sara shares field notes from facility presentations that turn “maybe” into “tell me what to buy,” Mitch explains the business case for patient education, and the crew digs into dosing, tolerance, dispensary navigation, and the need for continuing education for patients and providers. We also touch on Missouri’s evolving med vs rec balance, product formats that actually help, and a fun idea for a future roundtable with new senior patients. Bonus: what Mitch and Sara are listening to, and a quick invite to MJ Unpacked in St. Louis.
(00:00) Cold open
(00:50) Welcome guest lineup and why this matters
(01:24) The Wellness and Aging Consultant role at BeLeaf
(02:29) Reaching older adults with outbound education
(03:55) First presentations and the reaction in the room
(05:39) Returning consumers new products and topicals as gateway
(06:59) Label literacy and why dispensary assumptions fail
(07:32) What to call the audience and how to meet them
(08:25) Engagement surprise questions and early wins
(12:08) The business case for seniors and steady monthly orders
(14:22) Culture shift and new face of “old”
(16:10) Normalizing cannabis where alcohol is accepted
(18:08) Public event takeaways sleep gut pain
(20:24) Chronic conditions and effects-based buying habits
(23:00) Education moment beyond “just smoke weed”
(24:15) Formats seniors prefer gummies powders beverages
(25:48) Dosage control onset and avoiding bad first experiences
(27:01) Consistency minor cannabinoids and adaptogens
(28:38) Balancing med and rec on the retail floor
(30:48) Policy patient comms and who should educate
(33:26) State programs staffing realities and the hempy gray market
(35:09) Medical-first formats that still matter
(36:49) “What is a dispensary?” starting farther back
(38:33) How to shop reduce intimidation use the budtender
(39:17) Make it intergenerational and fun
(41:04) Dosing ranges vary titration is normal
(44:31) Body chemistry prescriptions and why results change
(47:50) Continuing education as a loop
(48:55) Cutting gummies practical dosing tips
(49:58) Research is ramping conditions that benefit
(51:23) Re-centering medical and building momentum
(53:21) Senior patient happy hour idea
(53:56) What Sara is listening to
(54:46) What Mitch is listening to
(55:50) Wrap and MJ Unpacked promo