HyRule blends DIY attitudes and small batch cannabis in harmony

In this episode of Greenway Audio Magazine, hosts B.E. Dunn and Tim Pickett welcome the leadership team from HyRule Cannabis - founder and Sherpa, Brad Gregory, head of operations Bob Carns, and director of sales and marketing Scott Gerken join for an in-depth conversation about the landscape of the Missouri cannabis industry. HyRule exemplifies the entrepreneurial, do-it-yourself mentality - focusing on small-batch, high-quality products and tight-knit relationships.

The discussion covers the advantages, and challenges, of staying intentionally small and agile in a field dominated by vertically integrated giants. HyRule’s leadership details their approach of hands-on ownership, fostering employee investment, and building partnerships that extend beyond sales into true collaboration and problem-solving. The team also highlights their innovative product collaborations with iconic St. Louis bands, unique branding initiatives, and the lessons learned from scaling at a sustainable pace.

For more information on guests and sponsors, check out:

⁠HyRule⁠

⁠Flowerpot NYC⁠

⁠Kind Goods⁠

⁠Curio Wellness⁠

MJUnpacked