This episode of Greenway Audio Magazine explores the intersection of science, innovation, and consumer experience in the cannabis industry, featuring James Stephens, CEO of Sinful Brands, in conversation with host B.E. Dunn.

Hosts Tim and B.E. discuss the expansion and contraction of the Missouri marijuana industry and get lost in nostalgia along the way.

The episode's interview with Stephens examines the growth and success of Sinful Brands, known for its flavor-forward, high-dose THC beverages and gummies.

Stephens details his transition from a background in microbiology and chemical engineering to cannabis product development. His experience with material design and flavor chemistry laid the foundation for Sinful Brands’ ability to create consistent, high-quality cannabis edibles across varying state markets.