The bottleneck in software is no longer building the product: it is getting it into the hands of users. As artificial intelligence compresses development timelines, distribution and go-to-market strategies are becoming the true competitive advantages.
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Host Daniel Kazani, co-founder at Softup, sits down with Ben Robinson, CEO of Aperture.co, to examine this shift. Ben explains how his firm acts as an operational VC, embedding growth teams directly into startups to solve the complex challenge of selling to large financial institutions. They look at why the standard subscription model is losing ground to variable and outcome-based pricing, and how embedded finance opens new monetization paths for software founders.
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Daniel and Ben also discuss the remaining defensive lines in tech. They emphasize that proprietary data, network effects, and deep-rooted trust are what protect companies in an increasingly fast-paced market.
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👤 Guest Bio
Ben Robinson is the CEO and Co-Founder of Aperture.co, a Swiss-based growth and investment partner for the financial services sector. Before starting Aperture, Ben worked as Chief Strategy Officer at Temenos, where he launched the Temenos MarketPlace to connect banks with complementary fintech scale-ups. Today, Ben and his team invest in early-stage European B2B fintech companies. They operate differently from traditional venture capital by running hands-on go-to-market projects and embedding product and marketing experts directly into their portfolio companies.
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📌 What We Cover
- How artificial intelligence compresses venture capital timelines by making it faster and cheaper to build software.
- Why distribution and go-to-market execution are replacing development as the main bottleneck for startups.
- The necessary shift from fixed subscription billing to variable, outcome-based pricing models.
- Why embedded finance changes the way non-financial companies monetize their core products.
- The most common mistake founders make when scaling their sales teams and stepping away from direct selling too early.
- Why network effects, proprietary data, and regulatory licenses remain strong defensive positions.
- The importance of building trust in financial services and how neobanks succeeded by starting with simple wedge products.
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🔗 Resources Mentioned
- Aperture.co
- Temenos MarketPlace
- Revolut
- Stripe
- Open Solar
- PayTech
- EasyJet