In this episode, our guest Will Etheridge takes us on the journey of starting his company Origin Thread which is looking to change the fashion industry. They sell t shirts that are each associated with an NFT on a blockchain allowing for each shirt's manufacturing process to be tracked.
We dive into:
- current issues with the textile/fashion industry
- the benefits to both consumers and brands of NFT based clothing on a blockchain
- what it will take for fashion brands to start adopting this technology
- what tracking the manufacturing of a t shirt looks like with Origin Thread
- what the process looks like for consumers purchasing t shirts from Origin Thread
- Will's software company 2D1 which is looking to bring the technology Origin Thread uses to other fashion/textile companies
Will's LinkedIn and Twitter
https://www.linkedin.com/in/wetheridge/https://twitter.com/_wjeth
Origin Thread- https://www.originthread.com/