Avihai Soderi, co-founder and CEO of Antidote Health, tells about the establishment of a first-of-its-kind digital health insurance fund, which provides an affordable solution for millions of patients who lack adequate medical insurance - precisely in one of the biggest markets in the world, North America. How can one break into a vast and complex competitive arena, in front of giant players such as Amazon and Walmart? According to Sodri, the American market is rich in resources, but is managed inefficiently - so there is plenty of room to offer a more efficient and quality service.

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Host: Einat Nitzan, Industry Head, Google