April 07, 2022

Disrupting with Geoff Zimpfer

19 minutes

Our guest today is Geoff Zimpfer, a former national sales trainer with Tony Robbins who has been in the real estate industry since 2003. Geoff is the host of the highly-rated podcast Mortgage Marketing Radio, and the author of the book, “Disrupt or Die.” Geoff helps Mortgage Loan Originators and Real Estate Agents leverage the power of social media and digital marketing to create a compelling personal brand that gets you noticed and gets clients.

I’ll be talking to Geoff to glean some tips and tricks for “disrupt-proofing” your business, which is not what you might think. It’s not about tech or digital (although that is important) but it revolves around creating value for the relationships you want to build.

Lending Forward is a weekly podcast hosted by Taylor Ellard and powered by Atlantic Bay Mortgage Group. We bring you raw stories from real people in the mortgage industry. We're covering what's next in lending, forward-thinking, and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches, and more! How are you lending it forward?

Founded in 1996, Atlantic Bay Mortgage Group® is a privately owned mortgage lender headquartered in Virginia Beach, Va. Atlantic Bay has been recognized as a Top 100 Mortgage Company in America, Best Mortgage Company, Most Enjoyable Place to Work, and an Inc. 500 Fastest Growing Company.

Discussion Points:

Geoff’s sales career and time spent promoting Tony Robbins seminars

What are some of the things you teach?

Adding value and building an audience, instead of chasing leads

Geoff’s book Disrupt or Die

Mercedes and Tesla’s marketing spending

Other tips for creating value on social media?

You don’t have to be all things on every platform

What is the passion that led to writing your book?

What advice can you offer to help mortgage bankers thrive?

“Same is Lame” be yourself and be unique

Do whatever you feel most comfortable with on social media, but do SOMETHING