Disruptive FM

Disruptive FM

By Geoffrey ColonBusinessMarketing
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Disruptive FM episodes

  • Disruptive FM: Episode 53 The Decay of Publishers, Sharknado, Disruptive Marketing
    In the latest episode we ask if publisher's are realizing too late that they need growth hackers in order to survive. What can Sharknado teach the business world? Excerpts from the just released book Disruptive Marketing and more!

    Hosted by Geoffrey Colon, author of the book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal out now on AMACOM Books! Order and read on hardcover, audio or Kindle today.

    http://geoffreycolon.net

    #DisruptiveFM
    36 min
  • Disruptive FM: Episode 52 Clouds and Ads, Voice as the Next Interface, Gig Economy Crackdown
    After a short hiatus while I was on personal vacation I'm back with a new episode of the "marketing podcast for eccentric minds." On this episode, episode 52 we discuss:

    1. How cloud computing will be a bigger business than advertising and how that affects marketer's
    2. Voice as the next interface
    3. The gig economy "crackdown" - How will it change how marketer's work in the near future?

    All that and more on the latest episode of Disruptive FM.

    Follow us on Twitter @disruptivefm or check out more at http://disruptivefm.net

    #DisruptiveFM
    30 min
  • Disruptive FM: Episode 51 Brexit as a Marketing Lesson, Eliza Esquivel Comes to Microsoft, Is Programmatic Over?
    In the latest episode of the marketing podcast for eccentric minds we discuss:

    1. Brexit as a marketing lesson and a marketing failure. What happened?
    2. Eliza Esquivel, formerly VP of Creative at Mondelez comes to Microsoft to work with Applications and Services Group. Why creatives are finally accepted at Microsoft.
    3. Is the trend of programmatic a dead one? At Cannes it was barely discussed, just one year where you couldn't get away from the topic. Is it because it serves up display advertising which is a dead entity?

    All that and more on the podcast that dares to ask and answer, "What if," in the world of marketing.

    Hosted by Geoffrey Colon, communications designer at Microsoft and author of the book Disruptive Marketing.

    Learn more at http://geoffreycolon.net

    #DisruptiveFM
    31 min
  • Disruptive FM: Episode 50 Microsoft Buys LinkedIn, Marketing and the Gun Reform Debate, Is Social Media Anti-Social?
    On the latest episode of the marketing podcast for eccentric minds, we're broadcasting from Denver, Colorado and the Denver Digital Summit or #DSDEN16

    On this episode we discuss Microsoft's acquisition of LinkedIn and speculate what could be done with the platform, will agencies start doing pro-bono work to help usher in faster gun reform laws in the United States and is social media making us anti-social? All that and more on episode 50!

    Follow us on Twitter @DisruptiveFM and contribute to the conversation using hashtag #DisruptiveFM

    Learn more about Geoffrey the host at http://geoffreycolon.net

    #DisruptiveFM
    27 min
  • Disruptive FM: Episode 49 Unbranding, Purpose for Millennials, Culture AND Content
    In our latest episode which we recorded in the emerald city of Seattle in early June we talk about three interesting topics:
    1. How unbranding is the new branding
    2. Purpose for Millennials in the 21st Century. How it differs from Boomers.
    3. Content isn't good enough. But content AND culture add a whole new dimension on how to connect with others in the 21st Century.

    All that and more on the weekly marketing podcast for eccentric minds: #DisruptiveFM

    For more info on the show follow us on Twitter @DisruptiveFM, check us out online http://disruptivefm.net or check me out online at http://geoffreycolon.net
    26 min
  • Disruptive FM: Episode 48 Experiential Marketing, Social Awareness and the Disruptive Marketing Mixtape
    In our latest episode check out the new mixtape I created on Spotify as inspiration for my upcoming book: "Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal" (out July 15 on Kindle and August 9th on Hardcover/Audio).

    You can find and listen to the mixtape here... https://open.spotify.com/user/djgeoffe/playlist/3CrUSANMF1vk053mBPzDBu

    ...and Pre-Order my book on Amazon here: http://www.amazon.com/Disruptive-Marketing-Hackers-Thinkers-Navigating/dp/0814437397

    On this episode we talk about why experiential marketing is a skill every marketer should have in the next nine years and also why diversity and inclusion in the larger population is a key data nugget for marketers to use to help foster connection with a very different thinking population because of what they want from brands and companies.

    All that and more on the marketing podcast for eccentric minds...

    Check out more thought leadership from me at slideshare.net/geoffreycolon and also follow me on Twitter @djgeoffe, or the show @disruptivefm

    Speaking of experiential, catch me live in 2016 by checking out my live speaking schedule geoffreycolon.net/speaking

    geoffreycolon.net
    DisruptiveFM.net
    #DisruptiveFM
    23 min
  • Disruptive FM: Episode 47 Employee Advocacy, Marketers Returning to Agencies, 7 Issues Marketers Need To Solve
    In the latest episode of the marketing podcast for eccentric minds, we return to our home base of Seattle to discuss why employee advocacy is taking off as an extension of influencer marketing, why some brand marketers may be returning to the agency world and the seven big issues facing the marketing industry as a whole.

    All that and more on #DisruptiveFM

    For more info on the show follow us on Twitter @DisruptiveFM or Geoffrey @djgeoffe or check out http://DisruptiveFM.net
    39 min
  • Disruptive FM: Episode 45 AI, What's Next in Live Marketing, Mass Media Is Dying
    In the latest episode, episode 45 of the marketing podcast for eccentric minds we discuss...

    - Artificial Intelligence in marketing. How will it change the industry?
    - What's next in live marketing? Have you checked out the new apps Talkshow and Anchor?
    - Is mass media as a marketing channel dead?

    All that and more on episode 45 of Disruptive FM.

    Follow us on Twitter @DisruptiveFM and check out more about the show at http://disruptivefm.net

    #DisruptiveFM
    35 min
  • Disruptive FM: Episode 44 Prince, The New Norm and Bean Bag Chairs
    In the latest episode from Orlando, Florida and the DigitalNow conference we discuss:

    1. The passing of Prince. How can one of the 80s most creative artists influence business thinkers and leaders to be different?
    2. What is the New Norm of the Business world?
    3. Can more bean bag chairs help save the advertising industry?

    All that and more on the marketing podcast for eccentric minds...

    Follow us on Twitter: @DisruptiveFM

    Check out more about the show at DisruptiveFM.net and more about Geoffrey the host at http://geoffreycolon.net
    35 min

About Disruptive FM

From the publisher's feed

DFM is "The Culture of Business..."

Since 2013 the show with three trending topics at the intersection of marketing, tech, media and popular culture.

Hosted by Geoffrey…