Disruptor Series

"If you believe you need to earn attention as a brand,

it completely changes the creative process"

In an era that will ultimately mark the 'death of cookies', Dan Greenberg CEO & founder of Sharethrough - a platform that powers ads for big publishers like Forbes, CBS and Time - is focused on helping advertisers drive effectiveness with tactics aligned to the ways human brains actually perceive and want to receive digital ads.  Sound interesting?  We thought so too.

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

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Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

“I kept telling people we’re like the Ben & Jerry’s of Healthcare”

Imagine a world where your healthcare team was committed to solving your health problems - before they even start.  Joy Altimare - Chief Engagement / Brand Officer of EHE Health - and her team are disrupting our outdated notions on healthcare by doing just that - providing personalized preventive care coupled with behavioral science and modern communication / design tactics in an effort to help them lead longer, healthier lives.

As a former ad agency executive / marketer, Joy's team likens creativity to 'finding solutions' and applied this thinking to help their business and the humans they serve successfully navigate the most impactful health issue of our generation - the Covid-19 pandemic. 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

"When you tell a story the right way, all 7 parts of the brain light up." 

When you think of Hollywood storytelling, you probably think of movies, tv shows and big budget content.  In this episode - recorded just before the 2021 Oscars - Kristina Paider breaks down the mechanics of Hollywood storytelling and discusses its applications across both marketing and personal growth. 

Her new book The Hollywood Approach focuses on ways individuals can script their own lives like hit movies in order to maximize their potential and live the life of their dreams. 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

I suspect a lot of the people who are writing these ads have never even tried these items.

Bill Oakley - former show-runner for The Simpsons - sheds light on his new gig as a highly sought after burger-reviewer, awards show founder (check out The Steamies) and start-up toy designer along with tips for marketers and influencers looking to authentically connect. 

Heralded as the Gordon Ramsey of Fast Food, Bill uses a combination of quick wit, engaging video and unbridled honesty to set him apart from traditional influencers which has made him a fan favorite of both 'foodies' and brands alike.  

Check out Bill's foray into the world of high end toy design: https://www.kickstarter.com/projects/brenden-hyde/sneaker-sniffer-a-collectible-designer-toy-from-bill-oakley 

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

"We had to immediately shift out of selling vehicles and into

In this candid yet in depth interview, Nissan USA CMO Allyson Witherspoon  provides insightful perspective on modern marketing, auto industry trends, diversity and what's next for the company after successfully navigating the business through a year none of us will ever forget. 

She also highlights the 'leadership shift' that has occurred during the pandemic and provides both professional and personal advice to CMO's and aspiring leaders.

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

“Does the Wall Street Journal reflect business or can The Wall Street Journal change the future face of business?"

In what turned out to be quite an enlightening conversation, Suzi Watford - Wall Street Journal EVP, Chief Marketing & Membership Officer - breaks down the story behind the publication's current success in the ever-evolving newspaper business.  Today, over 3MM+ people subscribe to WSJ - the most in its history.  A big part of this success is due in part to Suzi and other disruptors at the publication who  have made a strategic pivot towards digital, cultivated a more diverse readership base and doubled-down on their commitment to trustworthiness.

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

“I think the pandemic has made us all creative in a different way”

Comedy, particularly live sketch and improv comedy has been one of the hardest hit entertainment genres since the onset of the pandemic.  Many talented and successful artists in the space have had to make significant career shifts in order to adapt.

Caroline Martin is a sketch comedy writer, performer and improviser who's breakout Netflix show The Astronomy Club received accolades across the industry.  Sketch comedy and Improv are typically not very 'diverse' genres - especially when compared with stand up comedy - and The Astronomy Club is particularly special as it's one of just a handful of all-black troupes. 

In this highly entertaining episode, Caroline shares her journey, her pandemic pivots, her new gig as a writer for the Tonight Show with Jimmy Fallon and advice for those looking to make changes in their own lives.

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

"As a marketer, it’s my responsibility to seize moments...and use them as a springboard to help more people understand the value our product is bringing"

In this insightful, yet surprisingly humorous episode, Reddit CMO Roxy Young breaks down the platform's role in the GameStop stock saga, the subsequent Congress hearings and of course the iconic 5-second Super Bowl spot that successfully capitalized on the 'hype' of it all.

Get More From The Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Natalie Zeller / Rashida Peters / Asha Davis

Audio Engineer/Sound Design - Corey Bauman

“We should continue leaving room for magic in the creative workplace”

Broadway star Syndee Winters (Nala in The Lion King, Hamilton, and much much more) gives Asha & Rob a candid, insightful and often hilarious look at what it's been like having her entire career and way of life upended due to the pandemic. 

With New York's biggest stages closed for nearly a year now and no opening date in sight, Syndee has embraced the digital space and is finding new ways to share her gifts through entertainment and education.

Learn more about Syndee's journey and where she's going next here: www.SyndeeWinters.com

Get More From Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Producer - Rashida Peters

Executive Producers - Asha Davis / Natalie Zeller

Audio Engineer/Sound Design - Corey Bauman

"If you start with the dollars, you’ll never get to the relationship. If you start with the relationship, you’ll definitely get to the dollars”

In this special episode inspired by the marketing madness / euphoria that surrounds the Super Bowl, Tim Staples enlightens Rob Schwartz on how advertisers can cut through the noise and leverage big moments to drive big results.

Get More From Disruptor Series:

Subscribe to our Newsletter: "Dose of Disruption"

Visit our Website: www.DisruptorSeries.com

Follow us on Social Media:

Instagram

LinkedIn

Credits:

Intro/Outro Voiced by Sophia Barnett

Executive Producer - Rashida Peters

Audio Engineer/Sound Design - Corey Bauman