How do new ideas or technologies spread through societies?

The diffusion of innovation theory, developed by E.M. Rogers, explains this process from initial introduction to broad adoption.

It’s an essential theory that helps entrepreneurs, marketers and innovators map the key stages of technology adoption, understand how to reach the correct type of adopters, and factors influencing the speed of diffusion.

Learn more here.

The Three Metrics That Matter handbook is a foundational tool for startups and innovators who want to transform data into actionable insights.

It simplifies the process of identifying and measuring the metrics that truly matter for your business, offering a clear pathway to track growth, boost engagement, and drive revenue.

Download the handbook here.