For years, Coty, the multinational beauty company, has experienced years of declining sales as fewer consumers buy CoverGirl makeup and Burberry perfume and opt for smaller and more intimate brands. Some of those brands are marketed as better for the environment for the products they use and the less harm they put on animals during testing. Other brands are run by famous beauty and makeup influencers.
To combat declining sales, Coty's management has decided to acquire various performing brands in its industry to turnaround its declining business. Listen to learn more about Coty's new turnaround strategy.
If you want to read our analysis on Coty, click here
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