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In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers.
By Logical PositionIn this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers.