AdLab: An LP Podcast

What really stops customers from completing a purchase? Owen Landon, CEO and Founder of Cart Convert, joins AdLab to discuss the most common reasons shoppers abandon checkout, why discounts aren't always the answer, and how brands can use customer conversations to improve conversions. Plus, LP's Karly Scott, Manager of Client Services, joins this week's Hot Headline to discuss ChatGPT's latest advertising measurement updates.

Customer reviews can do a lot more than build trust. Michael Sanofsky, Chief Sales Officer at Shopper Approved, joins AdLab to discuss how brands can use customer feedback to improve conversions, strengthen their visibility in search, and better understand their customers. Plus, LP's Elisabeth Lageson joins this week's Hot Headline to discuss Google's new channel prioritization and budget allocation controls.

Email marketing is about more than getting people to open your messages. Kendal McMullen from Klaviyo joins AdLab to share her perspective on building customer loyalty through storytelling, measuring email performance beyond open rates, and keeping a brand's identity intact as AI becomes a bigger part of marketing.

Plus, Craig Panozzo joins this week's Hot Headline with highlights from Amazon Accelerate 2026.

In this episode of AdLab, we sit down with Kenzie Baker, Manager of Business Development at LP, to break down what goes into a Google Ads audit today. We cover the signals that matter most, common areas of wasted spend, PMax strategy, when consolidation makes sense, and why the goals you give Google can shape everything that follows.

Plus, in this week's Hot Headline, Gavin and Ryan Garrow run through what ecommerce brands should be prioritizing ahead of the holiday season.

Portland Gear founder Marcus Harvey joins AdLab live from LP Connect to talk about building the brand, scaling beyond Portland, and what's next. From product expansion and paid media to AI and changing consumer behavior, Marcus shares what he's learned growing Portland Gear and where he sees the biggest opportunities ahead.

From AI-powered shopping to the changing role of creative, season two of AdLab covered some of the biggest shifts happening in performance marketing. In this season finale, Gavin looks back at five standout moments featuring experts from Amazon, Microsoft, and LP. Hear insights on the evolving customer journey, brand agents, user-first web design, Pinterest creative, and what these trends could mean for marketers heading into the future.

Pinterest is more than a platform for inspiration. It's becoming a powerful tool for discovery and performance marketing. In this episode of AdLab, we sit down with Courtney Roberts, Executive Account Manager at LP, to discuss what makes Pinterest different, which brands see the most success, and how marketers can use it to build a full-funnel strategy. Plus, in this week's Hot Headline, Gavin and Karly Scott discuss the latest ChatGPT Ads updates and what they mean for advertisers.

AI is redefining how consumers search, shop, and discover brands online. In this episode of AdLab, Gavin sits down with CP McBee, North American AI Advertising Director at Microsoft, to discuss AI-powered commerce, Brand Agents, Microsoft Clarity, and what brands should be doing today to prepare for the future of search. Plus, in this week's Hot Headline, Gavin and LP's Adam Gilbert discuss why your website should be treated as part of every marketing campaign and how optimizing the customer journey can improve ROI.

AI is changing the way people search, but what does that actually mean for your SEO strategy? In this episode of AdLab, we sit with EmmyLou Grimm, Director of Owned Media at LP, to discuss the future of SEO, AI, E-E-A-T, and how brands can build content that stands out in an AI-driven world. Plus, in this week's Hot Headline, we break down the marketing lessons brands can learn from the FIFA World Cup and why timely, reactive marketing can create outsized impact.

Expanding internationally can unlock massive growth, but where do you start? Google International Growth Consultant Taylor Grey joins AdLab to discuss the biggest myths about global expansion, how to prioritize new markets, and why AI is reshaping the customer journey. Plus, LP's Karly Scott explores new research on AI search and why third-party reputation has become one of the most important ranking factors for brands.