From AI-powered shopping to the changing role of creative, season two of AdLab covered some of the biggest shifts happening in performance marketing. In this season finale, Gavin looks back at five standout moments featuring experts from Amazon, Microsoft, and LP. Hear insights on the evolving customer journey, brand agents, user-first web design, Pinterest creative, and what these trends could mean for marketers heading into the future.

Pinterest is more than a platform for inspiration. It's becoming a powerful tool for discovery and performance marketing. In this episode of AdLab, we sit down with Courtney Roberts, Executive Account Manager at LP, to discuss what makes Pinterest different, which brands see the most success, and how marketers can use it to build a full-funnel strategy. Plus, in this week's Hot Headline, Gavin and Karly Scott discuss the latest ChatGPT Ads updates and what they mean for advertisers.

AI is redefining how consumers search, shop, and discover brands online. In this episode of AdLab, Gavin sits down with CP McBee, North American AI Advertising Director at Microsoft, to discuss AI-powered commerce, Brand Agents, Microsoft Clarity, and what brands should be doing today to prepare for the future of search. Plus, in this week's Hot Headline, Gavin and LP's Adam Gilbert discuss why your website should be treated as part of every marketing campaign and how optimizing the customer journey can improve ROI.

AI is changing the way people search, but what does that actually mean for your SEO strategy? In this episode of AdLab, we sit with EmmyLou Grimm, Director of Owned Media at LP, to discuss the future of SEO, AI, E-E-A-T, and how brands can build content that stands out in an AI-driven world. Plus, in this week's Hot Headline, we break down the marketing lessons brands can learn from the FIFA World Cup and why timely, reactive marketing can create outsized impact.

Expanding internationally can unlock massive growth, but where do you start? Google International Growth Consultant Taylor Grey joins AdLab to discuss the biggest myths about global expansion, how to prioritize new markets, and why AI is reshaping the customer journey. Plus, LP's Karly Scott explores new research on AI search and why third-party reputation has become one of the most important ranking factors for brands.

The holiday season will be here before you know it, and preparation starts now. LP Chief Product Officer David Johnson shares the strategies brands should be focusing on today, from reviewing last year's performance and testing new channels to preparing websites and marketing tech for Q4. Plus, Craig Panozzo breaks down Amazon's new AI-powered Sponsored Prompts and what they could mean for the future of ecommerce advertising.

Connected TV is changing the way brands think about performance marketing. MNTN's Dan Terek shares how brands can use streaming TV to drive measurable results, simplify creative testing, and strengthen performance marketing efforts. Plus, we break down Adobe's latest AI traffic report and what zero-click searches mean for marketers.

As AI transforms how websites are built and how consumers research online, understanding human behavior has never been more important. In this episode, LP UX/UI Designer Adam Gilbert shares insights on user experience, website optimization, emerging design tools, and why the best digital experiences are still rooted in empathy, psychology, and thoughtful design. Plus, we break down Amazon Prime Day strategies and what brands can do to maximize performance during one of the biggest ecommerce events of the year.

Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents initiative and what AI-powered brand interactions could mean for marketers, then a deep dive with Amazon strategist Craig Panozzo to examine the lasting impact of Amazon's exit from Google Shopping. From AI-driven commerce to rising ad dependence and changing consumer search behavior, this episode explores where the future of discovery, advertising, and ecommerce is headed.

To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make smarter marketing decisions. From customer segmentation and pricing strategy to automation and attribution, this episode dives into what modern marketers need to stay ahead.

Plus, LP Executive Account Manager Elisabeth Lageson joins for a hot headline segment on Google's AI Max rollout and the future of search automation.