AdLab: An LP Podcast

The holiday season will be here before you know it, and preparation starts now. LP Chief Product Officer David Johnson shares the strategies brands should be focusing on today, from reviewing last year's performance and testing new channels to preparing websites and marketing tech for Q4. Plus, Craig Panozzo breaks down Amazon's new AI-powered Sponsored Prompts and what they could mean for the future of ecommerce advertising.

Connected TV is changing the way brands think about performance marketing. MNTN's Dan Terek shares how brands can use streaming TV to drive measurable results, simplify creative testing, and strengthen performance marketing efforts. Plus, we break down Adobe's latest AI traffic report and what zero-click searches mean for marketers.

As AI transforms how websites are built and how consumers research online, understanding human behavior has never been more important. In this episode, LP UX/UI Designer Adam Gilbert shares insights on user experience, website optimization, emerging design tools, and why the best digital experiences are still rooted in empathy, psychology, and thoughtful design. Plus, we break down Amazon Prime Day strategies and what brands can do to maximize performance during one of the biggest ecommerce events of the year.

Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents initiative and what AI-powered brand interactions could mean for marketers, then a deep dive with Amazon strategist Craig Panozzo to examine the lasting impact of Amazon's exit from Google Shopping. From AI-driven commerce to rising ad dependence and changing consumer search behavior, this episode explores where the future of discovery, advertising, and ecommerce is headed.

To close out season one of AdLab, LP Chief Product Officer David Johnson joins the show to break down how brands are using data, testing, and AI to make smarter marketing decisions. From customer segmentation and pricing strategy to automation and attribution, this episode dives into what modern marketers need to stay ahead.

Plus, LP Executive Account Manager Elisabeth Lageson joins for a hot headline segment on Google's AI Max rollout and the future of search automation.

Max Pond, Director of Marketing at FoamOrder, joins us in the lab alongside LP Senior Account Manager Jack Meyer to break down the strategies helping FoamOrder grow.

They cover SEO in the AI era, Google Shopping workarounds for custom ecommerce products, authentic customer-generated content, and how strong agency partnerships drive growth.

Plus, LP Email Marketing Specialist Rachel Cahill joins the show to discuss Klaviyo's new AI-powered reporting tools. https://www.foamorder.com

In this episode of AdLab, LP creatives Lona Tappouni and Morgan Starkey break down how brands can adapt creative for TikTok, Pinterest, YouTube Shorts, and beyond. From UGC and lo-fi trends to platform-specific messaging and AI-assisted workflows, we cover what makes social creative actually perform.

In this episode of AdLab, we sit down with Pete Luciano, co-founder of Right On Bracket and LP sales leader, to break down what actually drives e-commerce growth, from Google Ads and SEO to email and channel strategy. Plus, we cover Meta's push into CTV and what it means for performance marketers.

In this episode of AdLab, Gavin Flynn sits down with LP's YouTube strategy expert Karly Scott to break down what actually drives performance on YouTube, from creative and targeting to attribution and scaling. Plus, we look at the latest Google Ads AI updates and what they mean for advertisers.

In this episode of AdLab, we're joined by CallRail's James O'Neal to break down how missed calls, AI, and call tracking are reshaping marketing performance. From lead quality to smarter attribution and AI-powered voice agents, we cover what's actually driving results and what brands need to fix before it costs them revenue.