Season 2 kicks off with a look at two major shifts reshaping the modern buyer journey—from discovery to purchase. We break down Microsoft's new Brand Agents initiative and what AI-powered brand interactions could mean for marketers, then a deep dive with Amazon strategist Craig Panozzo to examine the lasting impact of Amazon's exit from Google Shopping. From AI-driven commerce to rising ad dependence and changing consumer search behavior, this episode explores where the future of discovery, advertising, and ecommerce is headed.