As a serial entrepreneur, Peter Watson has worked with some of the most iconic brands of the 21st century. From a small city in the North of England in Lincoln, Peter has built his agency Distract. When Peter was a young boy, he lost his mother and after a family upheaval landing him in Cambridge he saw first hand the tribulations of running a business from his father. 

From influencer marketing, to starting his own agency whilst at University, Peter found that his own mindset was the biggest asset to him creating a successful business.