There are plenty of metaphors out there for running your own business, the most apt in Maddy’s case being that a startup journey is like riding a rollercoaster...

From being in a dark place battling mental health and being pulled through it by 20 other new-parents in a facebook group, to today in 2021 growing that very same group into a nationwide community of over 7,500 parents.

Her journey started in a tiny village just outside of Andover called Overwallop...

How to find a co-founder?

The idea for Tonic Health had been brewing away in Sunna’s mind for over a decade before he finally managed to turn his idea into reality.

With his own experience of being sick 3 to 4 times a winter, Sunna did his research and found that the products available were only suppressing symptoms rather than resolving them. He decided that their had to be a better product available - so he built one himself - Tonic Health

Sunna is on a mission to change the way the world looks at their immune system and takes care of their health.

From an early age he explored entrepreneurship, at 16, he was earning himself £200 per week running a business utilising ebay...

Julia Kessler grew up in East Germany and became independent from an early age and at the age of 16 moved to Munich to start her adult life. Over the course of her career Julia made many large steps forward at every opportunity. After a decade of building her career to the height of leading supply chains and operations for powerhouses like Intuit and Blackberry Julia looked to explore a new challenge.

Finn Lagun was 2 years old when a restaurant reviewer questioned why a toddler was running around a Newcastle restaurant. The restaurant was Finn’s father's and this was just the start of Finn’s love for food that would in 2017 put Finn on a path to leading one of the highest growth startups in the UK.

Aged 19, starting your university life and being given life changing news is unimaginable for most.

If you ever listened to, watched or saw first hand co-founders working together whether they are friends, in a relationship or family members - most stories end or have intervals with fights and fallings out. 

Many of us have been a part of a feedback loop at work - and how hard it is to actually stay on top of regular feedback from your team if you are a founder. Howamigoing has been filling this gap since 2018.

Over the last decade the supplement space has changed massively for active people - from severe bad press to making an impressive comeback. 

As a serial entrepreneur, Peter Watson has worked with some of the most iconic brands of the 21st century. From a small city in the North of England in Lincoln, Peter has built his agency Distract. When Peter was a young boy, he lost his mother and after a family upheaval landing him in Cambridge he saw first hand the tribulations of running a business from his father. 

From influencer marketing, to starting his own agency whilst at University, Peter found that his own mindset was the biggest asset to him creating a successful business.