There are plenty of metaphors out there for running your own business, the most apt in Maddy’s case being that a startup journey is like riding a rollercoaster...

From being in a dark place battling mental health and being pulled through it by 20 other new-parents in a facebook group, to today in 2021 growing that very same group into a nationwide community of over 7,500 parents.

Her journey started in a tiny village just outside of Andover called Overwallop...