Fundraising shouldn’t feel like manipulation. It shouldn’t leave donors feeling drained, guilty, or pressured into giving. Yet, so much of our industry—especially certain political campaigns—leans into fear as a motivator. And while fear might work once, it doesn’t build relationships. It doesn’t make donors want to come back.

You know what does? Joy.

In this episode, I’m sharing two unforgettable stories from my time in hospice fundraising—one about a 102-year-old who became the town’s most eligible bachelor, and another about a baby boy who taught his family the power of love in the smallest of moments. These stories prove that when we lead with joy, we don’t just raise money—we create connection, community, and generosity that lasts.

If you’re tired of fear-based fundraising… if you want donors who love giving… if you’re ready to build a mission that feels good—this episode is for you.

Let’s talk about why joy wins.

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